G-P is hiring a
Website Optimization Marketing Manager

Summary

The job is for a Website SEO & CRO Marketing Manager at G-P, a remote-first company that enables global business growth. The role involves managing SEO and CRO activities to increase organic traffic, leads, and revenue. The candidate should have 7+ years of digital marketing experience in SEO and CRO.

Requirements

• Bachelor's degree in Marketing, Online Commerce, Business, or related fields of study
• 7+ years of digital marketing experience and specifically SEO and CRO experience at a tech, B2B or SaaS-based company

Responsibilities

• Manage all SEO and CRO activities
• Partner with Demand Generation teams to develop and implement lead generation strategies
• Responsible for understanding, managing and optimizing action/results driven customer journeys on g-p.com
• Drives lead growth by designing effective customer journey’s and generating high quality leads for the sales team
• Designs and implements data driven experimentation/test frameworks to optimize across the funnel from awareness to conversion
• Partner with Demand Generation teams to create compelling landing pages
• Own keyword research, keeping a constant pulse on opportunities to engage our audience
• Participate in planning and testing of changes to site information architecture
• Partner with MarTech web team to ensure optimal page performance, ongoing CMS enhancements, integration with marketing automation and CRM systems, and compliance with security requirements

Benefits

• Competitive compensation and benefits package
• Generous paid parental leave
• Flexible time off
• Medical Insurance, dental Insurance, vision Insurance
• 401k
• Sabbatical after 5 years of service