YouTube And Demand Generation Channel Manager

Summary

Join Resident, a rapidly growing omnichannel retailer, as their YouTube & Demand Gen Channel Manager! This remote role, open to US residents, involves developing and executing YouTube advertising and demand generation strategies. You will lead market research, collaborate with creative teams, analyze campaign performance, and manage budgets to maximize ROAS. Success in this position requires experience in YouTube and Demand Gen advertising, strong analytical skills, and excellent communication. Resident offers a competitive salary, benefits, and a remote-first work environment.

Requirements

• Bachelor's degree required
• 2+ years of experience managing YouTube advertising campaigns, including strategy, execution, and optimization
• 1+ years of experience managing Demand Gen (formerly Discovery) campaigns with a focus on performance marketing
• Proven ability to manage budgets and achieve ROAS and CPA targets
• Experience collaborating with remote teams across marketing, creative, and analytics functions
• Strong analytical skills with the ability to interpret performance data, identify trends, and make data-driven decisions
• Excellent communication and storytelling skills to present insights and campaign results to stakeholders
• Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple campaigns simultaneously
• Knowledge of industry trends, emerging ad formats, and best practices in YouTube and Demand Gen advertising

Responsibilities

• Develop and implement comprehensive YouTube advertising strategies to increase brand visibility and drive customer acquisition
• Develop, implement, and manage Google Demand Gen campaign strategies
• Analyze campaign performance data, generate insights, and provide actionable recommendations for continuous improvement
• Collaborate with creative teams to produce high-quality video content and image ads that resonate with target audiences
• Conduct market research to identify trends, competitor strategies, and audience preferences to inform campaign development
• Coordinate with cross-functional teams, including product marketing, data analytics, and advertising partners to ensure alignment on objectives and messaging
• Monitor and manage advertising budgets, ensuring effective allocation of resources to maximize ROAS
• Stay up-to-date with industry trends, best practices, and emerging technologies related to YouTube and Demand Gen advertising
• Support our business during key holiday periods when we run major promotions. Availability to work during these peak times is a must

Preferred Qualifications

Experience in eCommerce or retail, with a strong understanding of customer acquisition, conversion funnels, and online shopping behavior

Benefits

• Remote-first workplace (since 2016!)
• Competitive salary
• Annual bonus potential
• Health, Vision & Dental Insurance
• HSA company contributions
• 401K with company match component
• ���Take what you need” PTO
• Wellness benefits
• WFH office and cell phone/internet stipend
• A FREE MATTRESS plus an awesome Friends and Family discount!