Demand Generation Manager

Summary

Join BrandBastion as our Demand Generation Manager and be at the heart of our growth efforts. You will design and execute multi-channel marketing campaigns, manage paid media, create engaging content, and collaborate with sales to drive inbound and outbound demand. This role requires a proven track record in B2B SaaS marketing, data-driven decision-making, excellent communication skills, and experience with various marketing channels. You'll be responsible for optimizing campaigns, leveraging marketing automation tools, and measuring campaign impact. BrandBastion offers a competitive compensation package, a remote-first culture with flexible work hours, annual team retreats, and personal development opportunities.

Requirements

• Proven experience in B2B SaaS marketing, running multi-channel campaigns that drive growth
• Obsessed with data, insights, and A/B testing to optimize performance
• Crafts high-converting ad copy, landing pages, and outreach messages that engage and convert
• Able to define big-picture strategies while executing and optimizing campaigns for results
• Skilled at balancing paid, organic, and outbound tactics to generate demand
• Works cross-functionally with sales, marketing, and product teams to drive aligned strategies
• 3+ years of proven track record of leading demand generation campaigns in a SaaS startup or scale-up
• Experience scaling inbound marketing through paid media, SEO, email marketing, and content
• Strong understanding of ABM (Account-Based Marketing) strategies
• Expertise in paid media (Google Ads, LinkedIn Ads, Meta, etc.)
• Data analysis and conversion rate optimization skills
• Proficiency in marketing automation platforms (preferably HubSpot)

Responsibilities

• Design and execute multi-channel marketing campaigns that attract, engage, and convert high-value prospects
• Develop Account-Based Marketing (ABM) initiatives to target and accelerate key accounts
• Create compelling marketing assets— landing pages, email campaigns, and ad creatives —to support inbound and outbound efforts
• Own our paid media strategy across Google, LinkedIn, Meta, and emerging channels
• Optimize budgets, audience targeting, and creatives to maximize ROI and pipeline growth
• Run continuous A/B testing on messaging, landing pages, and segmentation to improve conversion rates
• Collaborate with sales to develop outbound prospecting strategies that drive pipeline growth
• Create and implement personalized outreach sequences across email, LinkedIn, and other engagement platforms
• Use scalable tools and processes to enhance efficiency while maintaining hyper-personalized outreach
• Maximize every lead through a mix of email, paid retargeting, and automation to keep prospects engaged
• Implement engagement-triggered follow-ups to reach the right prospects at the right time
• Leverage marketing automation and sales intelligence tools to identify and act on real-time intent signals
• Measure campaign impact on pipeline and revenue, ensuring marketing spend drives business growth
• Experiment with new channels, strategies, and audience segments to unlock untapped opportunities
• Optimize conversion funnels and continuously refine approaches to scale impact efficiently

Preferred Qualifications

Experience using sales intelligence and outreach tools (We use ZoomInfo, Clay, and Lemlist)

Benefits

• Competitive compensation package
• Remote-first culture with flexible work hours
• Annual team retreats in amazing locations
• Personal development and mentorship opportunities