Performance Marketing and GTM Campaign Manager

Summary

Join Outreach as a Performance Marketing & Go-To-Market (GTM) Campaign Manager and drive pipeline growth by bridging marketing and sales. You will develop and execute data-driven campaigns across various platforms, uncovering new growth opportunities to enhance campaign performance and profitability. Key responsibilities include managing and optimizing paid campaigns, launching new channels, tracking budgets and KPIs, and creating performance reports. The ideal candidate possesses a strong background in performance marketing, proficiency with Google and LinkedIn platforms, and experience with CRM systems like Salesforce. This remote US-based role offers a unique opportunity to shape performance marketing strategy and contribute to Outreach's growth. Competitive compensation and a comprehensive benefits package are included.

Requirements

• Demonstrated history of delivering measurable results through performance marketing
• Over 3 years of experience in growth marketing/performance marketing
• Proficiency with Google and LinkedIn platforms is essential; familiarity with additional channels is a plus
• Hands-on experience with CRM systems such as Salesforce, and a strong advantage in building ABM segments and campaigns
• Exceptional communication and organizational skills
• Ability to thrive in a fast-paced, dynamic environment
• Strong proficiency with analytics tools and platforms

Responsibilities

• Act as the primary liaison between our Marketing and Sales teams to create audience segments, strategy, and marketing campaigns
• Manage and optimize paid campaigns across various channels, including YouTube, Google Ads, Display, LinkedIn, and Connected TV (CTV)
• Support the launch and execution of new test channels and campaigns
• Lead budget tracking, performance goals, and cross-functional collaboration to achieve business results and key performance indicator (KPI) goals
• Create reports and monitor key performance metrics, including spend, revenue, return on ad spend (ROAS), and budgets
• Leverage customer segmentation and target market inputs to optimize media performance
• Work closely with creative, product marketing, and sales teams to develop high performing ads
• Drive operational excellence across performance marketing channels

Benefits

• Generous medical, dental, and vision coverage for full-time employees and their dependents
• Flexible time off
• 401k to help you save for the future
• Diversity and inclusion programs that promote employee resource groups like OWN+ (Outreach Women's Network), Adelante (Latinx community), OBX (Outreach Black Connection), Mosaic (AAPI community), Pride (LGBTQIA+), Gender+, Disability Community, and Veterans/Military
• A parental leave program that includes not just extended time off but options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Plus, unlimited snacks and beverages in our kitchen
• Incentive compensation, bonus, restricted stock units, and benefits