Instructure is hiring a
Account Based Marketing Manager, Remote - United States

Summary

Instructure is seeking a Senior Account Based Marketing Specialist with 10+ years of marketing experience in digital marketing, demand generation, or ABM, preferably in high-tech B2B SaaS. The role involves identifying meaningful accounts for ABM strategies, developing custom messaging and engagement plans, executing innovative ABM programs, gathering analytics, providing ongoing data and insights, managing the ABM tools and tech stack, and promoting ABM across the business.

Requirements

• Minimum of 10 years of marketing experience in digital marketing, demand generation and/or ABM preferably in high-tech B2B SaaS
• ABM experience in Education industry or Ed Tech moves you to the top of the list
• Strong project management, organization, and time management skills required
• Strong interpersonal and communication skills; ability to develop productive working relationships with Marketing, Sales, and CxO
• Excellent attention to detail, ability to self-manage, problem-solving skills required
• Strong willingness to test, optimize, and improve ABM programs
• Experience executing innovative multi-channel marketing programs for enterprise accounts
• Experience with account targeting and segmentation
• Strong reporting capabilities and the ability to provide insights and analyze ABM programs
• Familiarity with B2B SaaS sales cycles and how to employ marketing strategies to nurture leads and drive engagement
• High proficiency across major marketing technologies, including SFDC, Marketo, Demandbase, Sendoso, Outreach
• Bachelor's degree in marketing, business, or comparable education/experience

Responsibilities

• Lead the identification, development, implementation, management, and measurement of ABM in target accounts to drive pipeline, accelerate sales, and build revenue
• Act as a liaison between Marketing, SDR, and Sales Teams to develop strategies and tactics designed to penetrate targeted accounts
• Develop custom messaging and engagement plans in targeted ABM accounts
• Execute innovative and creative ABM programs across channels to generate a pipeline from concept through execution
• Gather and coordinate analytics across various platforms and with teams like Sales, Customer Success, SDRs, and others to gather account insights
• Provide ongoing data and insights that measure, analyze, and report on ABM target account penetration on a monthly, and quarterly basis as well as impact of ABM efforts on sales pipeline revenue (marketing sourced and influenced)
• Develop and provide ongoing Sales communication to ensure alignment, collaboration, and follow up on ABM leads
• Manage the ABM tools and tech stack including Demandbase, Sales Intelligence Elite, and others
• Help promote ABM across our business by documenting and sharing best practices, driving successful campaigns, and supporting and optimizing our ABM infrastructure

Benefits

• Competitive salary, equity and 401k
• Medical, dental, disability, and life insurance benefits
• HSA program, vision, voluntary life, and AD&D
• Tuition reimbursement
• Paid time off, 10 paid holidays, and flexible work schedules
• Monthly Lifestyle spending account