Remote Account Based Marketing Manager

Summary

Join RELEX Solutions as a full-time Account-Based Marketing Manager in the UK to plan and execute multi-channel ABM campaigns for key target accounts within defined Consumer Packaged Goods (CPG) market sectors.

Requirements

• Experience: 6+ years of proven experience in B2B marketing, preferably within software/ SaaS. Experience in running marketing campaigns focused on generating pipeline
• Compelling writer: Ability to write copy and design campaigns that drive key prospects to engage with RELEX
• Understanding of Supply Chain Concepts: An understanding of how companies (particularly manufacturers) operate complex supply chains
• Analytical: Undertake deep account and sector research from multiple internal and external sources, and distil insights into a clear, joint vision between the sector/account and RELEX
• Multi-Channel Strategist: Conceptualize, create and monitor multi-channel campaigns (advertising, email, direct mail, and direct outreach) with a single account focus
• Rapport Builder: Quickly establish collaborative relationships with the revenue team. Sell new ideas and ways of generating pipeline, challenging the status quo
• Creative Thinker: Create compelling messages tailored to each account and sector
• Growth Mindset: Passionate about trying new approaches. Proactive in seeking out new ways of adding value. Help to embed a culture of continuous learning within the ABM team
• Diligence: Manage multiple campaigns simultaneously and continuously improve based on new insights. Deliver campaigns on time, and within budget
• Marketing Technology Savvy: Experience with tools for Marketing Automation, Customer Relationship Management, Digital Advertising, or Account Based Marketing

Responsibilities

• Plan and execute multi-channel 1:1 and 1:few ABM campaigns for key target accounts
• Partner directly with account leadership and other stakeholders to gather account insights and design tailored messaging and assets aligned with account priorities
• Drive the development of our Global ABM program, expanding the reach and engagement within strategically important consumer brand manufacturers
• Be an integral part of the overarching ABM strategy roll-out, embedding and standardizing account-based best practices, and principles across the commercial team
• Act as the spokesperson for effective account-based marketing and sales at RELEX

Preferred Qualifications

• Experience working with tools such as Salesforce, HubSpot, INFLU2, and 6sense
• Experience working internationally with creative, content, and commercial teams
• Understanding of supply chain and retail planning

Benefits

• 25 days off per year plus 8 bank holidays
• Workplace pension scheme with an employer contribution of 6%
• Enhanced maternity / adoption package: 12 weeks at 100% pay, 8 weeks at 80% pay and another 8 weeks at 60% pay
• Employee Assistance Programme (EAP) with different services included
• Healthcare support: Treatment with Comprehensive Cancer Cover, Full Out-patient, Therapies, Mental Health, Private GP, Employee Assistance, Programme Premier, Dentist and Optician Cashback Plus and Health Assessment
• Expense up to £100 per year for organized physical sporting activities or the purchase of personal sporting equipment/activities
• Discounted Gym Membership @ Fitness First
• Cycle to Work Scheme (www.cyclescheme.co.uk)
• Expense the cost of an annual eye test
• Choice between Dell and Mac for work laptop, and iPhone and Android for work phone
• Yearly development discussions with peer and management feedback and planning of future at RELEX
• Flexible & remote working: ability to work from home or other locations as needed
• Work from abroad: flexibility to work from different locations as needed
• Charity Days: up to two days off per year for charity work
• Office Dogs: furry friends welcome in the London office