Senior Manager, Account-Based Marketing

Summary

Join Coupa, a pioneering technology company that empowers businesses with greater efficiency and visibility in their spend. As an Account-Based Marketing (ABM) Manager, you will partner with Sales and Field Marketing to select accounts and create personalized content, channel strategy, and budgets. You will also leverage 6Sense to develop targeted content and channel strategies for select account clusters.

Requirements

• 5-10 years of experience in account-based marketing within the SaaS sector, focusing on both enterprise and mid-market clients
• A strong understanding of the SaaS market, including buyer personas and competitive dynamics, is necessary
• Candidates must possess analytical skills to analyze metrics and performance data to optimize marketing strategies
• Strong communication skills are essential for effectively conveying ideas to diverse stakeholders
• The ability to think outside the box and develop innovative marketing solutions is important for success in this role
• Experience working closely with Account Development Representatives (ADRs) to optimize ABM strategies and enhance lead quality is also key
• Experience with various Martech solutions: Salesforce, 6sense, Marketo, LinkedIn Campaign Manager, Sales Navigator, Sendoso, and Folloze

Responsibilities

• Partner with Sales and Field Marketing to select accounts and create highly personalized content,channel strategy, and budgets that drive sales engagement and accelerate cycles
• Leverage 6Sense to develop and execute targeted content and channel strategies for select account clusters to boost engagement and closed-won deals
• Support ADRs with account segmentation, personalized outreach content, and campaign coordination to drive account engagement
• Keep regional sales teams informed on ABM campaigns and results, ensuring seamless alignment on objectives and strategies
• Use ABM insights to improve field event strategies and drive attendance and revenue impact
• Track KPIs and apply insights to refine and optimize ABM campaigns for maximum pipeline impact