Remote Account-Based Marketing Manager

Summary

Join LogicGate as an Account-Based Marketing Manager to own the strategy and execution of marketing programs to find, engage, and nurture prospects and customers across multiple channels.

Requirements

• 4-6 years of marketing experience, preferably in B2B SaaS
• Solid grasp of marketing and customer journeys, personas, company brand, messaging, and positioning
• Strong working knowledge of Salesforce
• Pro-level organization and collaboration skills
• Excellent written and verbal communication skills
• Highly collaborative and comfortable managing multiple projects simultaneously
• Ability to “own it” and work independently
• Comfortable working cross-functionally and leading initiatives
• Bias for action and resilient attitude
• Experience in designing campaigns that appeal to specific audiences

Responsibilities

• Maintain and optimize the account based marketing campaign planning and execution process
• Manage and evaluate ABM vendors and platforms, including direct mail providers, ensuring effective utilization for account targeting, engagement tracking, and personalized content delivery
• Coordinate and execute webinars in tandem with product/customer marketing, managing vendor platforms, and providing post-webinar insights
• Collaborate closely with the sales team to develop and deliver tailored enablement materials, such as target account insights, playbooks, and outreach strategies, ensuring alignment with ABM efforts to drive engagement and conversions
• Work with Strategic Accounts to strategize, build and deliver assets to leverage across the sales organization
• Own the plan behind segment-based campaigns and lead the cross-functional execution across all channels including owned, earned, and paid, as well as experiential marketing channels
• Establish and maintain the campaign plan and calendar, as well as individual campaign timelines. Coordinate deliverable schedules across marketing and consolidate into a cohesive campaign timeline
• Drive cross-functional team in campaign execution, create the plan, manage timelines and deliverables through to execution and measurement
• Identify opportunities and research/recommend best practices and new tech to optimize campaign management, collaboration, scalability, and measurement
• Collaborate with Product and Field/ABM team members on campaign content and event needs to create forward-looking plans for campaign strategy and execution that provides “traffic management” for team bandwidth and throughput
• Create goals for and forecast results for Marketing campaign performance with regard to account engagement, opportunity creation and pipeline creation
• Create, track, and monitor KPIs to ensure effectiveness and performance of the campaigns. Evolve and improve campaign-level reporting dashboards

Benefits

• Competitive salary
• Variable compensation (bonus)
• Equity
• Health and wellness benefits
• Generous PTO
• 12 Annual Company Holidays
• Summer and Winter Fridays
• Health Days, allowing you time to recharge and relax