ZOE is hiring a
Acquisition Marketing Manager

Summary

The job is for an Acquisition Marketing Manager at ZOE, a personalized nutrition company. The role involves managing paid media activity, developing strategies, working with data science and analytics teams, and optimizing campaigns. The ideal candidate should have 2-3 years of experience in a similar role.

Requirements

• 2-3 years of working in a similar role
• Braze experience

Responsibilities

• Oversee all of our paid media activity, developing an effective strategy grounded in insight and data
• Establish the creative strategy and feedback loop so we learn over time, working closely with our Brand team, in-house Creative team and external creators
• Work closely with our Data Science and Analytics team to ensure we track, measure and report on what matters, driving data-led decision making in day to day optimisation decisions, OKR setting and longer term strategy
• Test new campaigns and new channels with a strong focus on sustainable growth, moving quickly to adjust our approach based on results
• Share success and learnings with the wider team and company

Preferred Qualifications

• Experience working with US based consumers and companies would be considered a bonus
• Experience working with Email, Chat, App and SMS campaigns at scale
• Experience working niche customer segments in a health or science capacity
• DTC Subscription experience is ideal; some form of digital marketing a must
• 1-3 years of experience with lifecycle/CRM programs, ideally with high-growth DTC startups
• Strong understanding of email marketing best practices with email CRM experience
• Strong copywriting skills and you’ll receive some training on this ongoing too!
• Analytical with strong understanding of A/B testing
• Understanding of customer communication best practices and compliance
• Highly organized with excellent project management skills
• Excellent written and verbal communication skills
• You’re a great collaborator: People love working with you

Benefits

• Remote-first. - work from home, pop into our London/Boston offices, or work within the EU; you have flexibility to choose your own place of work and work flexibly
• Stock options
• Paid time-off. - on top of any national / bank holidays, you get 28 days off (25 plus 1 life-event and 2 company-wide reset days)
• Enhanced parental leave
• Private healthcare and life assurance. - flexible options to choose what fits
• Health and wellbeing. - Employee Assistance Program, Cycle to Work, and more
• Pension. - paying monthly and offering flexibility to top your pension up
• Allocated social, WFH and Growth (L&D) budgets
• Plenty of learning and social opportunities