Associate Marketing Operations Manager

Summary

The job is for an Associate Marketing Operations Manager at HopSkipDrive, a fast-growing company in the school transportation industry. The role involves managing marketing technology stack, building reporting channels, optimizing email marketing operations, identifying data cleanliness issues, and partnering with cross-functional teams.

Requirements

• 4+ years of experience demonstrating data wrangling, analysis, reporting, and visualization in a fast-paced environment
• Technical proficiency in HubSpot, Salesforce, Iterable, Tableau, Google Analytics, Excel, Google Sheets, and SQL

Responsibilities

• Manage our marketing techstack and integrations between systems, ensuring overall database health, reporting, attribution and performance
• Build reporting channels, including dashboards, to understand performance of earned, owned, and paid channels, and make proactive recommendations on ways to improve effectiveness
• Manage email marketing operations, including identifying audiences, recognizing patterns and trends, optimizing based on performance, and reporting on outcomes
• Identify data cleanliness and process issues and help to remedy going forward
• Build and improve on existing reporting, thus empowering coworkers to make informed decisions and track their performance

Preferred Qualifications

Salesforce Admin Certification

Benefits

• Flexible vacation, medical, dental, vision and life insurance, 401(k), FSA
• Equity in the company