B2B Landing Page Manager

Summary

Join Bridge Partners, a leading growth consultancy, as their B2B Landing Page Manager! This fully remote role (available in all US states except Hawaii) involves planning and executing digital campaigns, developing web strategies, and creating engaging content. You will leverage your expertise in paid media landing pages, B2B web strategy, UX design, and data analysis to drive impactful results. The ideal candidate possesses strong experience in B2B web strategy, UX design, and brand storytelling, with a proven ability to use data to generate strategic insights. Bridge Partners offers a competitive salary ($95,000-$130,000/year) and a comprehensive benefits package.

Requirements

• Deep experience in paid media landing pages, digital campaigns, and optimization
• Strong background in B2B web strategy, UX design, and brand storytelling
• Proven ability to use data to generate strategic insights
• Experience with web design (Adobe AEM a plus), digital campaigns, optimization, and experimentation
• Experience building B2B web strategies along with UX design and brand storytelling (assembling story)
• Proven experience in understanding and using data to generate insights that lead to strategic initiatives
• Adept at combining paid media data + website analytics to tell a cohesive story
• Ability to manipulate large data sets to identify actionable insights

Responsibilities

• From a media briefing, understand the digital implementation required to achieve the goal of the campaign
• Create a channel operating model
• Develop channel fiscal year forecast and goals
• Translate business initiatives into a web strategy to include planning, design, and deployment plan
• Work with business partners to deliver engaging and relevant experiences that align with the product positioning and messaging frameworks, resonate with the target audience, and fill the gaps to meet customer needs
• Use the existing brand guidelines and assets, and craft engaging storytelling using different methods and formats, such as organic landing experiences, paid landing experiences, etc., to build effective experiences that connect with potential customers and drive action

Preferred Qualifications

• Paid media landing page experience, including with a strong understanding in how paid media campaigns function
• Possessing social media display and search media buying experience a plus

Benefits

• Medical
• Dental
• Vision
• Health Savings Account
• Commuter Plan
• Paid Basic Life/AD&D coverage
• Voluntary Life/AD&D coverage
• 401k Matching
• Employee Discount Programs
• Employee Assistance Program
• Training and Development
• Bridge Partners Charitable Donation Matching Program