B2B Marketing Specialist, Demand Generation

Summary

Join Blend, a leading AI services provider, as a Marketing Specialist for a 3-month consulting role (with potential extension) contributing to our growth. This remote position, preferably located in specified areas, requires supporting B2B, B2C, and R&D marketing initiatives. You will develop and implement marketing plans, manage email campaigns, create marketing collateral, and work with cross-functional teams. The ideal candidate possesses 3-5 years of experience, a marketing degree (preferred), HubSpot expertise, and strong communication skills. Full-time consultants receive benefits including health, vision, dental, 401K, life insurance, and employee assistance programs.

Requirements

• 3-5 years’ work experience, preferably in an agency environment
• Bachelor’s degree in marketing or relevant field preferred
• Working knowledge of the general marketing process – research, planning, promotion and evaluation
• Excellent written and verbal communication skills
• Experience with enterprise level marketing automation platforms, CRM systems, webinar platforms, ESPs and content management systems
• Hands-on experience working on paid digital campaigns, working with vendors, sponsors and/or collaborators
• Knowledge of SEO/SEM and Google Analytics
• Self-motivated with strong project management skills and the ability to effectively manage time
• Ability to stay organized, meet deadlines, balance priorities, and work well under pressure
• Exceptional understanding and adherence to business processes
• Desire to explore and proactively surface new distribution channels and products
• Strong interpersonal skills and ease working within teams remotely or on-site

Responsibilities

• Develop, implement and support marketing plans and programs to achieve revenue objectives and drive demand for products. Plans will include email marketing, direct mail marketing, SEM, digital advertising, print advertising, collateral, sales support, content marketing, webinars, social media, trade show exhibition and public relations
• Write, format and manage fulfillment of e-mail campaigns, including distribution tool and analytics (monitoring click through rates, etc.)
• Develop marketing collateral from copywriting to production through fulfillment
• Write and manage updates for websites
• Execute digital audience development campaigns that build awareness, drive traffic, and create overall business value to support the growth of ASME’s database
• Manage promotion and execution of content assets that are part of the audience development strategy, including but not limited to webinars, white papers, infographics, and case studies
• Work with the social media team to scale growth across all social platforms with a focus on strategy to increase our audience of targeted, engaged followers
• Work cross-functionally with other teams (marketing, content, web, product, program, among others) to identify opportunities for new content and align campaigns with other business goals

Preferred Qualifications

• The ideal candidate should be well-versed in HubSpot. This includes expertise in email marketing, setting up nurture streams and automations, and understanding workflows
• While B2B marketing experience is not a requirement, the ideal candidate should be adaptable and capable of executing marketing strategies for diverse audiences

Benefits

• Health
• Vision
• Dental
• 401K plan
• Life Insurance
• Employee Assistance Programs
• Medical
• Dental
• Vision
• 401K
• PTO
• Commuter benefits
• Spending accounts
• Life insurance
• Disability coverage
• EAPs