Brand Awareness and Partnership Manager

Summary

Join Hint, the #1 unsweetened, flavored beverage brand, as a Manager, Brand Awareness and Partnerships! This remote role (with occasional travel) requires a highly organized and detail-oriented individual with 7-10 years of marketing experience. You will oversee marketing projects, develop and execute strategies, collaborate with internal and external stakeholders, and manage agency relationships. The ideal candidate is creative, strategic, and data-driven, with a proven track record of hitting KPIs. This position offers a competitive salary, bonus eligibility, comprehensive benefits, and the opportunity to contribute significantly to a growing brand.

Requirements

• 7-10 years of experience in relevant marketing, brand, and project management roles
• Bachelor’s Degree in a relevant field
• Leadership and management skills. Self-starting, inquisitive, results-oriented, analytical with high energy and a positive attitude
• Strong brand marketing skills and demonstrated experience developing marketing solutions that also meet the financial, sales, & operational needs of the business
• Relevant experience briefing and overseeing project timelines, creative development, and production of a broad array of internal and external creative campaigns including TV, digital video, audio, OOH, and online
• Should have experience hiring and managing external agencies
• Strong project management skills
• Team player who likes to get things done

Responsibilities

• Support SVP and Sr. Brand Marketing Director in annual planning and execution of brand marketing plans
• Support product Innovation launches and Renovation projects, understanding the impact to a P&L, and to operations, sales, and overall company goals
• Accelerate Brand Marketing efforts to connect with new consumers, influencers and partner brands in order to increase brand awareness and revenue online and in-store
• Monitor and manage the execution of the company’s brand strategy and brand guidelines including reviewing brand copy and creative across consumer touch points
• Collaborate with internal teams and external agencies and contractors to consistently communicate Hint’s brand values, identity, and personality
• Support the development of the brand’s advertising, positioning, and branded content
• Manage external marketing agencies including briefing, budgeting, creative processes, approvals, and delivery of materials
• Work closely with the E-Commerce team to develop, produce, and monitor the performance of creative that drives revenue and purchasing actions while staying true to the brand
• Manage consumer research and brand health measurement
• Manage the company’s partnership, sponsorship, and corporate social responsibility initiatives
• Guide product marketing and brand messaging development in collaboration with Creative, E-Commerce, Retail, and Innovation teams. Support them with research, positioning, messaging, and campaign development
• Evaluate and plan the brand’s experiential activations like sampling, events, concerts, and partnerships
• Partnering with internal teams across Marketing, Ecommerce, Sales, and Business Analytics, you’ll be crucial in bringing all of our initiatives together

Preferred Qualifications

• Ideal background includes CPG marketing experience in a brand management organization
• Experience with new product launches is a plus
• A broad range of marketing knowledge and experience ranging from brand management, media planning and buying, advertising, influencer, research, sponsorships, events, and experiential marketing

Benefits

• Base salary of $110,000-$130,000, based on territory and experience. Actual salary offer may vary based on location and work experience. The base pay range is subject to change and may be modified in the future
• Bonus Eligible
• Sick Days
• Personal Day
• 100% of the employee and dependent healthcare premiums paid for by the company
• Life insurance/AD&D (company-paid and voluntary)
• Flexible Spending Accounts
• 401K (regular and Roth)
• $150/month health and wellness reimbursement
• $100 monthly towards your cell phone and $50 monthly towards Internet (if applicable)
• Employee Discount on Hint Water
• Remote position with travel as needed