Brand Manager

Summary

Join our innovative cybersecurity company as our first Brand Manager and help architect our first-of-its-kind brand. This isn't a typical Brand Manager role; you'll be a founding member, driving cross-functional initiatives and building scalable systems. You'll work across various channels, define brand measurement frameworks, and translate brand strategy into actionable programs. You'll lead cross-functional initiatives, establish scalable processes, and partner with various teams to ensure brand consistency and impact. This is a unique opportunity to shape a highly influential B2B brand and grow with a rapidly expanding company.

Requirements

• 4–6 years of experience in brand marketing, brand management, or creative operations—ideally in B2B tech or cybersecurity
• Equal parts doer and strategist —you can build the slide deck and the operating model behind it
• Deeply collaborative, hyper-organized, ready to leave your ego at the door
• Comfortable translating brand strategy into cross-functional execution plans
• Analytical enough to speak measurement, creative enough to speak brand
• Energized by zero-to-one environments, ambiguity, and first-of-its-kind challenges
• Excited by the idea of building the brand function from the ground up

Responsibilities

• Own brand campaign execution across channels—web, paid, content, email, social, field, and partner—collaborating closely with creative, marketing, and product teams
• Define and operationalize brand measurement frameworks to track awareness, perception, share of voice, and creative impact over time
• Translate brand strategy into actionable programs, connecting big ideas to channel-level execution
• Lead cross-functional brand initiatives, from product launches and GTM moments to research and event activations
• Establish scalable processes for brand governance, creative QA, and rollout across internal teams and external partners
• Support the creation of brand dashboards, reporting on both creative health and business impact
• Partner with media, performance, and comms teams to ensure brand work drives awareness, consideration, and category leadership
• Be a cultural translator —ensuring our brand stays consistent, distinct, and loud across regions, audiences, and teams

Preferred Qualifications

• Have experience working with or around cybersecurity audiences (CISOs, SOC teams, developers, etc.)
• Have launched or helped scale a brand during a high-growth or IPO phase
• Have built brand measurement frameworks or worked with tools like brand lift studies, share of voice platforms, or creative analytics dashboards
• Have partnered with media, demand gen, or content teams to make brand work measurable and impactful

Benefits

• Competitive salary + pre-IPO equity
• Health, vision, and dental
• Opportunity to grow into a senior leadership role as the brand team scales
• Leadership team that sees brand as a growth lever—not a nice-to-have