Brand Manager

Summary

Join Downeast Cider as a Brand Manager, responsible for managing marketing initiatives to boost brand awareness and distribution. You will contribute to the development of marketing strategies and plans, acting as the brand lead across various marketing functions. This remote role (NYC/Greater NYC area or Boston/Greater Boston) requires occasional on-site visits. The position involves managing portfolio and packaging, pricing strategies, communication and promotions, analytics and research, and business planning. Successful candidates will have 2-4 years of experience in brand strategy, brand management, or CPG sales. Downeast Cider offers a comprehensive benefits package.

Requirements

• 2-4 years of experience in either brand strategy, brand management or CPG sales
• Comfortable working in a fast-paced, entrepreneurial environment
• Exceptional interpersonal skills and ability to interact effectively across functions and organizations
• Ability to effectively manage projects from start to finish

Responsibilities

• Build and execute against an innovation pipeline, generating ideas through trend, competitive and category analyses
• Analyze and actively manage portfolio mix, ensuring profitable growth while also covering all key consumer needs
• Manage projects through the development process, ensuring on time and on budget launches
• Analyze and assess channel & customer mix to inform distribution strategy and objectives for new launches
• Monitor competitive market pricing to ensure price competitiveness of owned portfolio
• Set strategy for pricing across all new items (eg line price, price premium, value offered, etc.)
• Assess portfolio ongoingly, ensuring key price points are achieved across the portfolio to satisfy various consumer needs
• Analyze brand positioning and work with marketing leadership to develop and evolve brand strategy to win in the marketplace
• Develop and execute advertising and consumer promotions plans to build equity, awareness and trial
• Lead the development of communication materials and brand creative to build equity
• Monitor market trends, consumer trends and competitive activities. Synthesize findings and develop action plans as needed
• Lead all aspects of consumer research related to owned brand including but not limited to concept testing, insights work and message testing
• Provide standard reporting for owned brand, market/segment and competitive performance as needed
• Develop the annual brand plan for owned brands, including a multi-year innovation pipeline
• Develop and execute against the annual budget – setting growth goals for sales and profit as well as setting plan for annual expenses

Preferred Qualifications

• Proficient with consumer research and syndicated data (Circana, Nielsen, Kantar, IPSOS, Numerator)
• Product development experience (including creative design)
• Alcoholic beverage experience

Benefits

• Unlimited paid time off
• Paid holidays
• 401k with 4% company match
• Health and dental insurance
• Company provided short term disability insurance
• Computer Stipend
• Company-wide celebrations, including a summer offsite and holiday party
• Cider allowance (how big is your fridge)