Brand Manager

Summary

Join OLIPOP as the Brand Manager and play a critical role in executing marketing strategies, campaign plans, and commercialization initiatives. Collaborate with cross-functional teams to drive brand awareness, conversion, and revenue growth. Develop comprehensive marketing strategies, monitor brand performance, and recommend optimizations. Execute integrated marketing campaigns across various channels, manage new product launches, and conduct market research. Track brand performance, analyze campaign effectiveness, manage budgets, and collaborate with internal experts. This role reports to the Director, Brand Marketing and offers a base salary of $115,000-$135,000 plus bonus. OLIPOP is a fully remote company that values collaboration, thoughtful debate, and a shared commitment to doing work that matters.

Requirements

• 5-7 years of experience in a brand marketing role with a track record of executing campaigns and marketing strategies with excellence; preferably within CPG
• Excellent analytical abilities and strategic thinking skills, with a data-driven approach to decision-making
• Understanding of marketing principles, brand management, digital marketing, and market analysis
• Exceptional communication and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization
• Strong cross-functional leadership experience collaborating with stakeholders in marketing and other departments to achieve common goals
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
• Proficiency in marketing software and tools (POS, panel data, CRM, analytics platforms, etc.)

Responsibilities

• Support development of comprehensive marketing strategies aligned with company objectives and market trends to increase market share, drive brand recognition and consumer engagement
• Monitor performance of the brand and proactively recommend optimizations informed by an in-depth understanding of the brand positioning, consumer target, category and competitive set
• Execute best-in-class integrated marketing campaigns that include broadcast, digital, social and influencer, ensuring initiatives drive brand distinction, reach and business performance
• Manage a cross-functional team to bring new products, partnerships, flavors and formats to market in alignment with the brand strategy ensuring high quality execution within timelines
• Work with consumer insights to conduct qualitative and quantitative market research and competitor analysis to identify new opportunities for growth and inform existing initiatives
• Track brand performance and analyze campaign effectiveness to optimize ROI
• Manage the budget for projects within span of care and make recommendations to most effectively leverage the spend to drive business impact
• Collaborate with functional internal experts across PR, media, partnerships, social influencer, loyalty marketing and design teams to ensure consistent and impactful communications

Benefits

• $115,000-$135,000 base salary + bonus
• We may be fully remote, but we’re anything but disconnected