Brand & Product Marketing Manager

Summary

Join Goodnotes, a company reimagining human-AI interaction, as a Brand & Product Marketing Manager. Lead and inspire at a strategic level while also executing on various fronts. You will lead brand and product marketing efforts, generating creative campaigns, working cross-functionally with the marketing team, translating insights into action, and building a high-performing team. Collaborate closely with leadership to execute marketing plans. This role requires 7+ years of experience in brand and/or product marketing in a fast-paced tech environment, with proven success in B2B and B2C SaaS. Demonstrated team leadership and excellent communication skills are essential. Shape how millions discover and love Goodnotes.

Requirements

• 7+ years of experience across brand and/or product marketing (ideally both) in a fast-paced tech environment with demonstrated business impact
• Direct experience spanning both B2B and B2C SaaS, ideally with a range of go-to-market motions
• Proven ability to deliver results through creative campaigns and go-to-market plans, both as an individual contributor and as a team lead
• Demonstrated team leadership experience, from setting direction to active partnering on effective execution, with a track record of enabling teams to deliver against ambitious goals
• Comfort working across a broad range of target audiences, with a strong grasp of how to tailor messaging and channels accordingly
• Excellent collaboration and communication skills, with the ability to align and influence cross-functional teams and senior stakeholders without relying on formal authority
• Strong creative judgment and attention to quality, balanced with the ability to move quickly and pragmatically
• Comfort operating with ambiguity and evolving priorities while keeping execution grounded, focused, and on-track
• Experience managing a team of 5 or more people

Responsibilities

• Lead the brand and product marketing function to deliver on our fast-growing product portfolio and positioning with new audiences across B2C and B2B—driving business growth and impact
• Generate bold, creative ideas and bring them to life through ambitious campaigns that resonate at scale, shape narratives, and drive meaningful results
• Work cross-functionally with all members of our marketing team, including growth marketers and local marketers, to enable their work, align efforts, and maximize success
• Source and synthesize user, product, and market insights to guide messaging, audience understanding, and marketing priorities
• Build and grow a high-performing team: Enable marketers and creatives to do their best work through coaching, collaboration, and clear direction
• Collaborate closely with leadership team: Work directly with our founder and leadership team to shape and execute marketing plans that bring their vision to life

Preferred Qualifications

• Experience with marketing AI/ML-powered products or features
• Experience partnering with product and data to uncover insights, run experiments, and connect findings to meaningful marketing work
• Experience supporting regional or global marketing efforts in a matrixed organization

Benefits

• Meaningful equity in a profitable tech-startup
• Budget for things like noise cancelling headphones, setting up your home office, personal development, professional training, and health & wellness
• Sponsored visits to our Hong Kong or London office every 2 years
• Company wide annual offsite
• Flexible working hours and location
• Medical insurance for you and your dependents