Business Development Representative

Summary

Join Measure Marketing as a Business Development Representative (BDR) and play a crucial role in generating new business opportunities across Canada and the US. You will be the first point of contact, identifying, qualifying, and nurturing potential customers. This role involves utilizing HubSpot CRM, conducting cold and warm lead prospecting, and booking meetings for Account Executives. Success requires strong communication, organizational, and time management skills, along with persistence and a results-oriented mindset. The position offers a competitive base salary, commission on booked meetings, and a collaborative work environment.

Requirements

• Bachelor's degree in Sales, Marketing, Business, Communications, or related fields or equivalent experience
• 1–3 years B2B SDR or BDR experience (agency or SaaS preferred)
• Confident with cold outreach (phone, email, LinkedIn)
• Fluent in HubSpot CRM
• Strong communication and note-taking skills
• Energy, persistence, and clarity in conversations
• Strong organizational and time management abilities
• Self-motivated and results-oriented mindset

Responsibilities

• Prospect via cold calling, cold email, and LinkedIn outreach
• Set qualified meetings for AEs
• Maintain clean HubSpot CRM data, sequences, and activity logs
• Engage leads from inbound, events, or lead lists
• Run short qualification/discovery calls before hand-off
• Hit weekly KPIs (calls, emails, booked meetings)
• Establish rapport and nurture relationships through follow-up communication and appointment confirmation
• Monitor and report on business development performance and market feedback to inform strategic decisions
• Stay updated on industry trends and sales techniques

Preferred Qualifications

Exposure to SEO/PPC/marketing industry

Benefits

• Base: $45K–$60K CAD (based on experience)
• Commission: $150–$300 per booked & qualified meeting, bonus on closed-won attribution
• OTE Year 1: $65K–$80K CAD
• Collaborative and supportive work environment
• Develop your skills in a supportive, feedback-driven environment