Kinaxis is hiring a
Campaign & ABM Marketer, Canada

About Kinaxis

Kinaxis is the global leader in modern supply chain management. We serve supply chains and the people who manage them in service of humanity. Our software is trusted by renowned global brands to provide the agility and predictability needed to navigate today’s volatility and disruption. We combine our patented concurrency technique with a human-centered approach to AI to empower businesses of all sizes to orchestrate their end-to-end supply chain network, from multi-year strategic planning through down-to-the-second execution and last-mile delivery. For more news and information, please visit kinaxis.com or follow us on LinkedIn.

Campaign & ABM Marketer

Job location: This is a remote/hybrid position. You can work from home and be located anywhere in Canada. If you are located in Ottawa, you will be expected to work a hybrid schedule of 3 days in our Ottawa office.

About the team

The Campaign & ABM Marketer is responsible for planning, organizing, executing and measuring efficient and effective campaigns and account-specific marketing programs. In this position, the individual will play a pivotal role in developing plans that generate new prospects and advance existing opportunities to drive pipeline creation and acceleration for the sales team within their specific segments/target accounts and contacts.

Reporting to the Senior Director, Integrated Marketing, this position will lead, build and monitor multi-touch marketing plans including both inbound and outbound tactics and will act as the liaison between marketing, solutions marketing, and sales. The role will require close collaboration with the creative and content teams and regional field marketing teams to ensure programs are designed to penetrate key target segments and accounts.

What you will do

Design and execute marketing campaigns

• Design and execute 1:1, 1-2-few, multi-channel marketing campaigns to target key accounts and segments ensuring all marketing programs align to our corporate vision, go to market priorities, themes and brand guidelines
• Leverage insights into content and tactic preference by persona and sales stages to deliver the right program and content at the right time with a focus on buyer journey and selected personas
• Tailor programs and messaging to align to prospect, customer, and industry-specific initiatives, business objectives or unique challenges including proactive engagement with sales to optimize the impact of all marketing activities
• Manage demand requests for ad-hoc marketing requests and needs of the sales team to support account based selling initiatives and track and report on the key account metrics and outcomes of these efforts
• Collaborate with sales teams to determine sales requirements for prospect engagement, and craft marketing content that supports the sales process including sales interaction with key target accounts
• Leverage data and analytics to monitor campaign effectiveness, optimize performance, and identify opportunities for improvement and to inform future program design
• Utilize marketing automation and CRM platforms (6Sense, Linkedin, Highspot, Salesforce) to build, launch and track campaigns, manage lead nurturing workflows and measure campaign performance and ROI

What we are looking for

• Bachelor’s degree in marketing, communications, business or related field
• 5 years’ progressive work experience including experience B2B marketing with a focus on account-based marketing, campaign management, or demand generation,
  • Demonstrated success in developing and executing multi-channel marketing campaigns that drive engagement, lead generation, and revenue growth
  • Proficiency in marketing automation and CRM platforms and experience with account-based marketing tools and technologies
  • Strong analytical skills and experience with data-driven decision making, including campaign performance measurement and optimization
  • Excellent project management skills with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
  • Strong communication and collaboration skills with the ability to work effectively across cross-functional teams and influence stakeholders

#Full-time #Senior #LI-Remote #LI-KH1

What we have to offer

• Challenging Work - We love solving highly complex problems. And as the global leaders in our industry, we never stop innovating—our work is never “done. That’s because across our teams and in all roles, every employee is empowered to bring their best ideas forward and to jump in and solve the problems they’re passionate about.
• Great People - We take our work seriously, but we don’t take ourselves too seriously! It’s in our DNA to celebrate, laugh, and have fun. We are stronger, together, when we are open, honest, and above all, real. Every person is valued here and plays an important role in our shared success.
• Global Impact - As a global team spanning continents, boundaries, and cultures, every day we are inspired by the impact our work has on our colleagues, our customers, our communities, and the world at large.
• Diversity, Equity and Inclusion- Diversity, equity and inclusion are more than words to us. They are the guiding principles for building a culture where we celebrate each others’ differences, continuously strive for equality and recognize that inclusion makes us stronger as individuals, a company and a global citizen.

For more information, visit the Kinaxis web site at www.kinaxis.com or the company’s blog at http://blog.kinaxis.com/.

Kinaxis strongly encourages diverse candidates to apply to our welcoming community. We strive to make our website and application process accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at [email protected]. This contact information is for accessibility requests only and cannot be used to inquire about the status of applications.