Branching Minds is hiring a
Senior Demand Generation Manager

Summary

The Senior Demand Generation Manager will be an integral part of the marketing team at Branching Minds, a K12 education startup. They will develop targeted multichannel campaigns and content, collaborate with cross-functional teams, manage a team of marketing professionals, and ensure consistent messaging and branding across all marketing channels.

Requirements

• Minimum 5-7 years of experience in lead generation or integrated campaign management
• Minimum 2 years of experience managing teams
• Experience in digital marketing, including emails and email automation, Account-Based Marketing, website optimization, paid ads, paid social, A/B testing, and content marketing
• Proven track record of developing and executing successful growth marketing strategies that drive business
• Expertise in marketing analytics and data-driven decision-making
• Experience with HubSpot or other CRM tools to manage, develop, and track marketing activities
• Excellent communication, presentation, and interpersonal skills
• Leadership experience and the ability to work with cross-functional teams
• Excellent time management and organizational skills

Responsibilities

• Collaborate effectively with cross-functional teams to strategize top-priority marketing campaigns
• Oversee all lead generation and nurturing efforts, including paid channels, organic web, events, email automation, and account-based marketing
• Define campaign tactics, audience segments, A/B tests, and create integrated marketing campaigns to deliver on pipeline creation targets
• Assist marketing team with digital marketing deployment, including emails, paid search, paid ads, landing page creation, web page content/SEO enhancements, etc
• Work closely with Sales to define rules of engagement and deliver complementary Account-Based Marketing (ABM) campaigns to influence and accelerate the conversion of key accounts
• Work hand-in-hand with the content team to align efforts and strengthen impact
• Set and achieve pipeline generation targets
• Analyze performance metrics to optimize and improve results continuously
• Lead, mentor, and manage a team of marketing professionals, including the Events Marketing Manager and Performance Marketing Manager
• Manage marketing contractor, vendor, and agency relationships and initiatives to expand marketing capacity and effectiveness

Preferred Qualifications

• Have a background in K-12 education and MTSS
• Have experience using Hubspot
• Familiarity with educational technology platforms, tools, and products
• Great design skills (Canva or Adobe suite) and can create visual web content

Benefits

• Fully remote!
• An awesome, cross-disciplinary, mission-driven team solving meaningful problems that improves the lives of educators and students
• The range of our base salary cash compensation is between $82,000-$110,000. Final offers are determined using multiple factors including experience, level of expertise, and geographic location
• Check out our Benefits & Perks