Campaign and Events Manager

TeamDynamix
Summary
Join TeamDynamix, a high-growth B2B SaaS company, as their Campaign and Events Manager. You will oversee multi-touch, multi-channel campaigns to meet sales pipeline targets, reporting to the Director of Demand Generation. Responsibilities include managing campaign program execution across various channels, coordinating vendors, collaborating with internal teams, and tracking demand generation metrics. You will also plan and execute events, manage logistics, create marketing campaigns, and develop customer marketing programs. The role requires creating content, integrating digital and social media strategies, and utilizing marketing technology. Success in this position demands strong organizational, project management, and communication skills, along with proficiency in various marketing platforms.
Requirements
- Minimum of 3-5+ years’ experience in B2B marketing within a SaaS company, with a strong focus on event marketing and campaign management
- Bachelor's degree in Marketing, Business, or comparable education/experience
- Proven experience supporting the growth of a $50M+ revenue company through strategic marketing programs
- Demonstrated success managing multi-channel campaigns from strategy to execution with ROI
- Proficient with sales/marketing platforms (Pardot, Outreach, Salesforce, Sprout Social), project tools (Asana), and virtual event systems (Zoom Webinars, Webex Events), and creative tools (Canva, Adobe Creative Cloud)
- Excellent organizational, project management, and communication skills – ability to command a room
- Strong copywriting and messaging capabilities – ability to QA your own work
- Data-driven and results-oriented with a passion for continuous improvement
- Comfort managing multiple projects in a fast-paced environment
- A love for travel! Willingness to travel for events throughout North America, mainly US-based
- You share our values, and work in accordance with those values
Responsibilities
- Manage full lifecycle of marketing and demand generation programs—including events, virtual experiences, roundtables, trade shows, annual virtual client summit, and more
- Use tactics such as email, social media, swag and gifting, etc. to optimize campaign promotions and results, as well as TeamDynamix brand awareness
- Collaborate with Marketing to build campaigns focused on the buyer’s journey, building campaigns for audience segments as well as achieving Top/Middle/Bottom of Funnel goals
- Lead campaign scheduling, execution, and optimization using internal processes and platforms (Asana, Salesforce, Pardot, Outreach, Sprout Social, Webex Events, etc.)
- Plan, coordinate, and execute a variety of events—handling all logistics (electric, internet, materials handling, shipping, etc.), staff briefings, booth design, asset creation, promotions, and post-event follow-up
- Execute events onsite successfully, managing logistics, solving problems in real-time, and leading onsite staff to ensure a positive experience for attendees and internal teams
- Create and implement pre- and post-event marketing campaigns to maximize attendance and conversion
- Develop and execute customer marketing programs to support expansion, retention, and advocacy goals
- Partner with customer success, product, and sales to spotlight success stories and generate opportunities within the install base
- Write and manage promotional content for demand gen activities—including emails, social media posts, abstracts, and event assets
- Create sales enablement resources (Outreach sequences, SDR toolkits) to support pipeline acceleration
- Run fully integrated programs with digital amplification—leveraging social media (Sprout Social), web personalization (Optimonk), and advertising channels
- Manage and maintain social selling content calendars and support sales with fresh enablement materials
- Operate tools including preferably Pardot, Salesforce, Outreach, Demandbase, Sendoso, WordPress, Zoom Webinars, Webex Events, Canva, Sprout Social, Adobe Creative Cloud, and Asana, or similar
- Track and report on campaign and event performance, using insights to optimize future execution and ROI
- Work cross-functionally with demand generation, product marketing, sales, and customer success to align programs with business goals
- Participate in regular brainstorming sessions to generate new ideas and improve campaign performance
Benefits
- Comprehensive health insurance plans
- Wellness programs that promote physical and mental well-being
- Traditional and Roth 401(k) savings options with company match
- Remote-first with flexible working hours
- Prioritized work-life balance, with 15 observed days off in addition to PTO
- Family-friendly policies including paid parental leave
- Paid life insurance, short-term, and long-term disability insurance
- Regular acknowledgement of achievements with recognition programs
- Counseling services and resources for personal and professional challenges
- Transparent communication about company goals, strategy, and performance
- Regular feedback sessions and performance reviews
- Anti-bias and anti-harassment training programs
- Trust and autonomy in decision-making within your role
- Work environment that encourages you to be your authentic self
- Flat management structure with approachable leaders who want to hear your feedback
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