Content Creation Lead - AI

Summary

Join Canva's Hype Team as the Lead, shaping the vision and execution of trend-driven marketing campaigns. You will lead a team in creating viral, shareable moments across various platforms, leveraging AI-powered features and user behaviors. Responsibilities include setting campaign roadmaps, leading creative sprints, writing compelling briefs, and collaborating with cross-functional teams. The ideal candidate is a social-native, AI-curious creative strategist with experience in brand, culture, or digital storytelling, proven ability to lead creative projects, and a deep understanding of trend identification and evolution. Success in this role requires the ability to move quickly while maintaining strategic clarity and managing agencies or freelancers effectively. This position offers a rewarding package including equity, inclusive parental leave, a wellbeing allowance, flexible leave options, professional development support, and company events.

Requirements

• A social-native, AI-curious creative strategist with proven experience in brand, culture, or digital storytelling, ideally at a media platform, creative agency, or trend-forward brand
• You’ve led creative projects or agile campaign squads and know how to bring the best out of small teams or collaborators under pressure
• You understand how trends start,not just when they’ve peaked,and can steer creative direction based on real-time shifts in culture
• You move fast without losing the story, balancing instinct with strategic clarity
• You’ve managed or worked with agencies or freelancers on tight timelines and “sprint-style” creative execution
• Fluent in how generative AI is shaping internet culture, you’re excited by what’s possible when you put tools like Canva’s Magic Studio or ChatGPT in the hands of creators
• Not just tuned into culture, you help steer it

Responsibilities

• Set the vision and roadmap for trend-driven campaigns that make waves across TikTok, Instagram, Reddit, and emerging platforms
• Turn AI-powered features, Canva tools, and user behaviors into viral, shareable moments
• Lead creative sprints internally and with agencies—balancing speed with boldness
• Write crystal-clear briefs that combine cultural insight with creative provocation
• Partner closely with product, brand, creator, and marketing teams to ship fast and shape the future of creative storytelling
• Identify trends, content loops, and formats Canva can originate, join or remix
• Champion experimentation, helping the team test, learn, and evolve quickly

Benefits

• Impact the future of AI
• Reward package including equity - we want our success to be yours too
• Inclusive parental leave policy that supports all parents & carers with 18 weeks paid leave
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
• Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally, including remote working abroad
• Support with your professional development
• Fun and engaging company events, both virtual and in-person
• 20 days annual leave
• Novated car leasing