Remote Content & Digital Marketing Analyst

Summary

Join Schweiger Dermatology Group as a Content & Digital Marketing Analyst and develop a multichannel content strategy, create or source content, collaborate cross-functionally to distribute content across channels, support digital marketing and other key initiatives, and analyze the impact of their work.

Requirements

• Bachelor’s degree required in business administration, marketing, finance, economics, statistics, or a related field
• 1-2 years of proven experience in content creation, digital marketing, email marketing and/or other growth-focused marketing
• Experience analyzing marketing initiatives and leveraging insights to inform future plans
• Strong writing and editing skills; able to write compelling copy tailored to different channels and edit others’ writing focusing on things including grammar, clarity and creativity
• Excellent interpersonal skills: ability to communicate effectively and collaborate with internal and external partners including providers, office staff, central support teams and agencies
• Detail-oriented and organized
• Enthusiastic about taking on additional responsibilities as opportunities arise
• Thrives in a fast-paced, iterative environment

Responsibilities

• Own the development and ongoing management of content calendar aligned with Schweiger Dermatology Group strategic priorities, relevant trending topics, channel/platform best practices and more
• Manage the creation or sourcing of content in different formats (e.g., blog posts, video, visual assets)
• Oversee and edit others’ writing focusing on things including grammar, clarity, creativity and adherence to brand and other guidelines
• Manage ongoing partnership with channel owners to identify content needs and ensure distribution across multiple channels in a coordinated way
• Monitor how other organizations (within and beyond the industry) leverage content; use learnings to identify and implement best practices and opportunities for differentiation
• Manage various aspects of digital marketing which includes, but is not limited to search engine optimization, paid search and targeted/paid social. This involves collaborating with an external agency and owning key deliverables, channels and projects
• Collaborate with email marketing colleagues to develop a robust testing plan, analyze results and make recommendations based on the learnings
• Own key deliverables within multi-channel marketing strategies that support our expansion into specialties beyond dermatology (e.g., allergy)
• Take ownership of additional responsibilities and projects based on business needs

Benefits

• Medical (TeleHealth included), HSA/FSA, Dental, Vision by 1st of the month after hire date
• Company HSA contribution
• Eligible for 401K
• Your birthday is an additional personal holiday
• Company Sponsored Short Term Disability
• Pre-tax savings available for public transit commuters