Content Marketer

Summary

Join Standard Metrics, a leading automated financial collaboration platform, as an experienced Content Marketer. You will be responsible for creating compelling content across various channels, supporting sales efforts, and managing the company's online presence. This role requires extensive content marketing experience, excellent writing skills, and a deep understanding of the VC finance ecosystem. Standard Metrics offers competitive compensation, including a salary range of $115,000-$150,000 plus equity, along with comprehensive benefits such as health insurance, flexible vacation time, and paid parental leave. We are a remote-first company with regular team offsites. We encourage applications from diverse candidates.

Requirements

• 5+ years of content marketing experience across a variety of content types including long-form content (thought leadership pieces, case studies), short-form content (customer announcements), and messaging for our Revenue team
• Excellent storytelling, writing, and editing skills with a proven ability to craft compelling content that resonates with our target audience
• Enough familiarity with the VC finance ecosystem to speak the language of our customer
• Experience independently developing and owning a content calendar across multiple channels and content types (newsletters, video channel, social, etc)
• Familiarity with lead-nurturing practices to attract and build audiences with hyper-relevant content
• Experience building trusted relationships with executives and stakeholders, fostering collaboration and alignment across various teams
• Deep understanding of how to measure content's impact and connect it to business outcomes, using data-driven insights to optimize content strategies

Responsibilities

• Create compelling content and thought leadership assets for all stages of the funnel, including data-driven reports, whitepapers, blogs, newsletters, and videos to help build our brand
• Support field readiness through the development and delivery of sales assets, including sell sheets and pitch decks
• Develop solution-specific marketing programs to different personas and across channels
• Conduct keyword research and implement SEO best practices to improve organic visibility and drive targeted traffic to the website
• Collaborate with product management and sales to bring competitive solutions to market
• Help manage the company website and social media platforms
• Manage relationships with related vendors/agencies (PR, Web, SEO)
• Review and evaluate agency performance, ensuring alignment with business objectives, and identifying areas for improvement

Benefits

• Health and dental insurance : We cover you and your family's medical/dental/vision insurance 100% in the USA. Internationally we match local health coverage for you and your family
• Flexible vacation : Take time off when you need it! We find most employees take 3-4 weeks in addition to holidays, but there are no firm rules. We trust our employees to know what's best for them
• Paid parental leave: 12 weeks of paid leave for all new parents in the USA. Internationally we match parental leave standards in your area
• Complete transparency: Everyone has full access to business metrics and financial information about the company
• Regular offsites: While we are a remote-first company and build our communication, processes, and structures with a dispersed workforce in mind, we also love getting the team together. On a recurring basis, we fly the whole team out to an exciting destination to plan, bond, and innovate