Content Marketing Manager

Summary

Join Qualia, a leading B2B real estate technology company, as a Content Marketing Manager to develop and implement a content marketing strategy that drives pipeline growth. This production-heavy role requires managing strategy while creating multimedia content, including webinars, videos, eGuides, and whitepapers. You will be a key stakeholder in managing and executing content for marketing campaigns and major events. The ideal candidate possesses 4+ years of experience in a writing-intensive field and a proven track record in B2B marketing, preferably in SaaS or fintech. The position is based in Austin, Texas, but remote work may be considered for qualified candidates. Qualia offers a comprehensive benefits package, including health plans, 401k, commuter benefits, parental leave, and flexible time off.

Requirements

• 4+ years of experience and a degree in a writing-intensive field, such as journalism or communications
• Loves storytelling and can quickly uncover powerful brand narratives from seemingly mundane anecdotes
• Experience in B2B marketing, preferably for a SaaS or fintech business
• Demonstrated writing & editing skills (strong portfolio of work) across a variety of channels, including scriptwriting and long-form content
• Self-motivated and organized with the ability to meet quick deadlines and prioritize tasks
• A creative and thoughtful approach to content marketing (portfolio includes a content strategy that leveraged analytics to inform creative decisions)
• Experience collaborating with various sales, marketing, and design functions
• Outstanding editing capabilities and familiarity with commonly used style guides

Responsibilities

• Build and execute a content strategy and calendar with engaging and relevant content for our prospects in alignment with marketing objectives and pipeline goals
• Partner cross-functionally with demand generation, product marketing, field marketing, customer marketing, and subject matter experts to produce compelling, on-brand content
• Produce/write content for a variety of channels, including scripts, eGuides, social media, landing pages, and other channels
• Understand and report on content performance and optimization opportunities
• Partner across the company to continuously improve the quality and consistency of written and verbal communication

Benefits

• Comprehensive health plans
• A 401k program
• Commuter benefits
• Parental leave
• A flexible time off policy