Content Marketing Manager

Summary

Join Humi, a Canadian employment platform powered by Employment Hero, as a Content Strategist (Content Marketing Manager) to elevate our brand and organically drive lead acquisition through compelling content. Reporting to the Comms & Content Lead, you will leverage global content plans while creating a unique Canadian strategy. Your key responsibilities include crafting engaging content aligned with business objectives, creating diverse content formats across the customer journey, collaborating with cross-functional teams, reviewing and editing content, managing content calendars, analyzing performance metrics, and staying updated on industry trends. This role requires 6+ years of content marketing experience, proficiency in diverse content formats for B2B audiences, strong analytical skills, exceptional organizational and project management abilities, and excellent communication skills. A solid understanding of SEO best practices and experience with marketing automation and content management systems are beneficial. Humi offers remote work flexibility, cutting-edge tools, a collaborative environment, and benefits including generous paternity leave, subsidized egg freezing, a WFH office expense budget, and excellent learning and development opportunities.

Requirements

• Demonstrated 6+ years experience in content marketing, showcasing the ability to effectively leverage content for audience engagement and traffic generation
• Proficiency in developing diverse content formats, such as articles, thought leadership reports, fact sheets, landing pages, and sales enablement materials, for B2B audiences
• A strong analytical mindset with experience in defining, tracking, and interpreting content performance metrics (e.g., engagement, leads, conversions)
• Exceptional organizational and project management skills, including meticulous attention to detail, proactive problem-solving, and the ability to manage priorities and delegate effectively
• A highly motivated and adaptable individual, capable of thriving in a fast-paced environment both independently and as part of a collaborative team
• Excellent communication skills, with a proven ability to manage multiple projects and a flexible workload

Responsibilities

• Craft compelling content that aligns with the overall business objectives and content themes
• Write and create a variety of content across the customer journey; thought-leadership reports, guides, videos, blog posts, landing pages, editorial content with PR, script writing for video and/or radio, and paid & organic social content
• Collaborate with cross-functional teams (design, website, sales, marketing) across the business to drive projects forward and meet deadlines
• Review and edit content created by other team members or external contributors to ensure accuracy, clarity, and alignment with brand guidelines
• Manage content calendars and ensure timely delivery of all content initiatives
• Analyze content performance metrics, derive actionable insights, and continually optimize content strategies for maximum impact
• Stay up-to-date with industry trends, best practices in content marketing, and emerging media technologies

Preferred Qualifications

• Solid understanding of SEO best practices and their application to optimize content for organic reach
• Experience with marketing automation platforms (e.g., Marketo) and content management systems (e.g., WordPress) is beneficial

Benefits

• You will work remotely, with the flexibility to own your time and impact
• You will access cutting-edge tools to amplify your work, knowledge and outputs
• You’ll surround yourself with ambitious, outcome-driven colleagues who challenge you to do the best work of your life
• You’ll also have access to a wide range of benefits that include: a very generous paternity leave policy, subsidised egg freezing (so you can make the choice that’s right for you, on your terms), a WFH office expense budget, and outstanding learning & development opportunities