Content Marketing Specialist

Summary

Join DataDome's Content Marketing team as a Content Marketing Specialist and play a key role in shaping the company's narrative and driving growth. You will create high-quality, multi-channel content to support sales, marketing campaigns, and customer success, ensuring alignment with brand guidelines and optimization for a technical audience. Responsibilities include writing and producing various content formats, collaborating with other teams, managing the content calendar, monitoring performance metrics, and maintaining content libraries. The ideal candidate possesses strong writing, editing, and visual communication skills, along with experience in B2B tech content marketing. DataDome offers a flexible work environment, comprehensive health benefits, professional development opportunities, and various other perks.

Requirements

3+ years of experience in content marketing within a B2B tech organization (cybersecurity experience is a massive plus)

Responsibilities

• Write and produce content for marketing initiatives, including translating complex cybersecurity and technical concepts into engaging blogs, reports, video scripts, infographics, and other multi-media formats
• Collaborate with Product Marketing and DataDome Advanced Threat Research to help them produce technical content including product pages, briefs, and threat reports
• Plan and update the content calendar, ensuring content ties back to key objectives and themes
• Efficiently manage and respond to incoming content requests
• Monitor main trends and topics of interest for our personas: fraud and security leaders, CTOs, and CISOs
• Maintain sales enablement content, including slide decks and one-pagers
• Monitor and optimize content performance metrics to refine strategies
• Track and report content metrics, making recommendations to increase our content’s usage and impact
• Manage and enhance our global library of standard content, including (but not limited to) blog posts, reports, briefs, customer stories, decks, scripts, messaging frameworks, webinars, and videos
• Maintain a scalable, repeatable process for content input, development, and reviews, including coordinating internal and external resources to ensure content meets quality standards and deadlines
• Manage writing guidelines to ensure consistency across channels
• Brief and guide agency partners or internal creative teams to develop high-quality deliverables that abide by our brand’s tone of voice
• Contribute to building templates and processes to promote self-service and communication best practices across the organization (e.g., turning content into actionable snippets, quotes, social media assets, etc.)
• Support ABM marketing campaigns and thematic planning tied to product launches and industry trends
• Conduct research, interviews, and collaboration with marketing and sales teams to uncover and craft compelling narratives
• Work closely with freelance writers and AI tools to scale content production efficiently
• Utilize tools like Asana, Notion, Canva, and Figma to streamline content development and delivery

Preferred Qualifications

• Proven experience in content marketing for B2B tech with large enterprise customers
• A strong track record of managing content for multiple audiences and channels, preferably at a high-growth, technology company: shaping messaging, supporting campaigns, and writing stories for technical personas
• You are a natural storyteller with exceptional writing, editing, and visual communication skills, with a talent for expressing complex ideas in simple, but not simplistic copy
• Excellent project management skills; highly organized and detail-oriented
• You enjoy staying up to date on the latest use of AI to create content, including creating custom GPT models
• You stay informed on industry trends and competitor activities to identify fresh content opportunities at each stage of the funnel
• You have a portfolio showcasing diverse, high-impact content assets
• You have a deep understanding of ABM strategies, UX best practices, and conversion-focused content creation
• You have experience loading content into Content Management Systems, such as WordPress, and adhere to best practices for SEO and content optimization
• You are proficient in tools like WordPress, Canva, Figma, Asana, and Notion, with a strong eye for design and branding
• You are used to managing multiple projects, stakeholders, and deadlines simultaneously
• You have experience identifying trends and extracting actionable insights from content performance analytics using tools such as Google Analytics, Salesforce, Tableau, Hotjar, etc

Benefits

• Flex Life: Remote, hybrid, & in-office options, including working from our NY office, located in Soho + $500 stipend to help you set up your ideal workspace
• Health Benefits: We offer medical, dental, & vision insurance options to keep you feeling your best
• Professional Development: #Growth is part of our DNA, so we invest in your personal learning and development
• Events & Teambuilding: Feel the #TeamSpirit both virtually & onsite, with several events and workshops planned throughout the year, including an annual offsite, winter party, lunch & learns, & more
• Parent Care: Gifts & care packages to celebrate growing families
• PTO: 20 paid time off days, 5 sick days, and 2 floating holidays ****+ 12 national holidays
• 401K eligibility + matching