Content Marketing Team Leader

Summary

Join Construct Education as a Content Marketing Team Leader and oversee the development and execution of marketing content across digital platforms. You will align content strategy with business goals, manage a high-performing team, and ensure data-driven decision-making. This role requires managing multiple projects, providing quality control, and leveraging analytics to refine strategies. Collaborate with stakeholders to create engaging and effective content aligned with marketing strategies and partner guidelines. Lead and mentor the Content Marketing Coordinators, fostering a culture of accountability and professional growth. Monitor content engagement metrics and leverage SEO principles to optimize content strategies. Success involves a well-structured content strategy driving engagement and brand growth, a high-performing team, improved SEO performance, strong stakeholder collaboration, and a skilled and motivated team.

Requirements

• University degree and qualification in Marketing and/or strategic communications
• Over 10 years of experience in B2C content marketing within large organisations
• Strong project management skills and proven use of automations to create work efficiencies on platforms such as Monday.com
• Demonstrated experience using data-driven insights
• Demonstrates strong commercial acumen
• Ability to work in a fast-paced environment and adapt the continuous change
• Demonstrates a solution focused mindset and ability to problem solve
• Experience leading and managing a team
• Exceptional communication skills (written and verbal)
• Exceptional attention to detail and accuracy
• Strong interpersonal skills and ability to work with cross functional teams
• Ability to manage multiple projects concurrently and effectively prioritise

Responsibilities

• Develop and implement content strategies that align with business objectives such as lead generation, brand awareness, and revenue growth
• Ensure content aligns with the buyer journey, leveraging emotional and logical triggers at each stage
• Utilize data insights and analytics to continuously refine and optimize content performance
• Foster cross-functional collaboration to ensure content initiatives support broader marketing goals
• Oversee activities of the Content Marketing Coordinators to ensure accurate, engaging and timely website content is developed and executed
• Oversee and contribute to course guide updates, ensuring content aligns with broader marketing strategies and a consistent tone and brand voice is maintained
• Leverage technical capability in CMS systems, AI tools and content optimization software for effective content outcomes
• Utilize project management knowledge and tools to effectively drive content road map
• Implement quality control measures to maintain brand consistency, accuracy and optimize SEO performance
• Provide guidance, mentorship, and clear direction to empower the Content Marketing Coordinators
• Demonstrate proactive thinking and critical problem solving in daily activities
• Demonstrate business etiquette and professional communication skills through ability to effectively engage and influence different audiences
• Encourage accountability, ownership, and professional growth within the team
• Conduct regular team meetings to review performance, share insights, and foster innovation
• Lead the team through transitions including new tools, strategies and processes
• Collaborate with the Marketing Managers to ensure content aligns with overarching digital strategies
• Collaborate with Academic team colleagues to ensure that course are accurately reflected on site
• Champion best practices in digital content marketing and advocate for new technologies and innovations
• Monitor and analyze content engagement metrics to drive data-informed decision-making
• Leverage SEO principles, AI tools, and digital marketing analytics to optimize content strategies
• Identify opportunities for content innovation and stay updated on industry trends
• Implement and refine content workflows for efficiency and scalability

Preferred Qualifications

• Experience working within the Higher Education sector
• Experience working with International teams

Benefits

• Flexible work for genuine career-life fit
• A healthy and supportive company culture
• Generous annual leave
• Paid maternity and paternity benefits
• Professional development and mentoring
• Construct Culture Club events
• Study leave