Creative Strategist

Summary

The job is an Ecommerce/DTC marketing position with multiple brands that perfectly fit the candidate's expertise. The role involves collaborating with cross-functional teams, developing strategies, creating and optimizing content, implementing customer acquisition and retention strategies, monitoring performance metrics, staying updated on trends, and serving as a subject matter expert.

Requirements

• 2 years of experience in Ecommerce/DTC marketing
• Proficiency in performance marketing platforms (e.g., Google Ads, Facebook Ads, Instagram Ads, etc.) and Ecommerce platforms (e.g., Shopify, Magento, WooCommerce, etc.)
• Excellent copywriting skills with a knack for crafting compelling messaging and storytelling that resonates with target audiences
• Solid understanding of direct response principles, conversion rate optimization (CRO) techniques, and Ecommerce analytics
• Familiarity with A/B testing methodologies and tools for optimizing website performance and user experience
• Exceptional analytical, strategic thinking, and problem-solving skills
• Strong communication and collaboration abilities, with the capacity to influence and inspire cross-functional teams

Responsibilities

• Collaborate with cross-functional teams to develop comprehensive Ecommerce strategies that align with business objectives and drive measurable results
• Leverage market research, consumer insights, and competitive analysis to identify opportunities for growth and innovation in the Ecommerce/DTC space
• Lead the development of creative assets, including website content, product descriptions, ad copy, email campaigns, and landing pages, optimized for performance and conversions
• Design and implement customer acquisition and retention strategies, leveraging data-driven insights and segmentation techniques to target high-value audiences
• Develop and optimize Ecommerce funnels, ensuring a seamless and frictionless user experience from discovery to purchase
• Monitor and analyze key performance metrics (e.g., CTR, CPC, CPA, ROAS) to track campaign effectiveness, identify areas for improvement, and optimize marketing spend
• Stay current on emerging trends, technologies, and best practices in Ecommerce, performance marketing, and direct response to continuously enhance strategy and execution
• Serve as a subject matter expert and thought leader within the organization, providing guidance and mentorship to team members and stakeholders

Benefits

• Earning potential of €40,000 - €60,000
• Opportunity to work as a freelancer or inhouse
• Being in amazing hands and putting full expertise to use, striving for growth
• A culture of responsibility, high performance, and honesty
• Ability to work remotely from anywhere in Germany
• Additional freelance work opportunities
• Commission for referring someone from the candidate's network