CRM Lifecycle Marketing Manager

Summary

Join Twin Health as a Braze Specialist and play a pivotal role in executing high-impact, data-driven lifecycle marketing campaigns across multiple channels. You will design and deploy automated customer journeys, leverage advanced Braze features, and collaborate with various internal stakeholders. This fast-paced, customer-centric role demands both strategic marketing insight and technical proficiency. You will be responsible for end-to-end campaign execution, optimizing campaigns based on key performance indicators, and troubleshooting technical issues. This remote position offers a competitive compensation package and comprehensive benefits, including parental leave, healthcare, and a 401k plan.

Requirements

• 5+ years of hands-on experience with Braze, managing multi-channel marketing campaigns
• Proven expertise in CRM and lifecycle marketing, driving customer engagement, growth, and conversions through data-focused strategies
• Strong technical proficiency, with demonstrable experience in API and webhook integrations for real-time campaign triggers
• Proficiency in leveraging Braze’s advanced features (e.g., liquid logic and dynamic content) and integrating with external systems
• Excellent analytical skills and a data-driven mindset, with experience in A/B testing, segmentation, and performance optimization
• Proven project management abilities and a track record of effective collaboration with cross-functional teams in a fast-paced environment
• A meticulous focus on QA and technical detail, ensuring flawless campaign execution and seamless system integration
• Outstanding communication skills, with the ability to articulate technical concepts to both technical and non-technical audiences
• Applicants must be authorized to work for any employer in the U.S

Responsibilities

• Own end-to-end campaign execution in Braze, managing email, SMS, push notifications, in-app messaging, landing pages, and social communications
• Develop and deploy automated customer journeys, including AI optimizations, webhook and API-triggered campaigns, to drive registration growth and conversion
• Leverage advanced Braze capabilities (e.g., liquid logic and dynamic content) to implement personalized, scalable messaging
• Collaborate with internal stakeholders (marketing, clinical, product, analytics, engineering, and creative) to design robust audience segmentation, campaign triggers, and technical integrations
• Oversee the communications intake process and maintain a monthly campaign calendar to ensure alignment with business priorities
• Manage vendor relationships and third-party tools, supporting lifecycle marketing initiatives with seamless API integrations
• Implement rigorous A/B testing, QA processes, and performance tracking—monitoring key lifecycle KPIs (registrations, conversion rates, open rates, CTRs, and engagement) to optimize campaigns
• Troubleshoot technical issues, partnering with Clinical, Product, Engineering, and Data teams to resolve integration challenges and ensure data integrity
• Build, maintain, and optimize email templates, landing pages, and integration endpoints to deliver a seamless user experience
• Provide training and technical guidance to internal teams on Braze best practices and leveraging API/webhook integrations
• Additional duties as assigned

Preferred Qualifications

Familiarity with HTML/CSS and other digital marketing technologies is a plus

Benefits

• A competitive compensation package in line with leading technology companies
• Opportunity for equity participation
• Unlimited vacation with manager approval
• 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
• 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
• 401k retirement savings plan