CRM Lifecycle Marketing Manager

Summary

Join Twin Health, a company revolutionizing healthcare and building the most impactful digital health company in the world, as a Braze specialist. You will be responsible for executing high-impact, data-driven lifecycle marketing campaigns across multiple channels, including email, SMS, push notifications, in-app messaging, landing pages, and social. You will design and deploy automated and triggered customer journeys, leveraging advanced Braze features such as liquid logic and dynamic content, as well as integrating webhooks and API-triggered campaigns to drive real-time engagement. This is a fast-paced, customer-centric role requiring both strategic marketing insight and technical proficiency.

Requirements

• 5+ years of hands-on experience with Braze, managing multi-channel marketing campaigns
• Proven expertise in CRM and lifecycle marketing, driving customer engagement, growth, and conversions through data-focused strategies
• Strong technical proficiency, with demonstrable experience in API and webhook integrations for real-time campaign triggers
• Proficiency in leveraging Braze’s advanced features (e.g., liquid logic and dynamic content) and integrating with external systems
• Excellent analytical skills and a data-driven mindset, with experience in A/B testing, segmentation, and performance optimization
• Proven project management abilities and a track record of effective collaboration with cross-functional teams in a fast-paced environment
• A meticulous focus on QA and technical detail, ensuring flawless campaign execution and seamless system integration
• Outstanding communication skills, with the ability to articulate technical concepts to both technical and non-technical audiences

Responsibilities

• Own end-to-end campaign execution in Braze, managing email, SMS, push notifications, in-app messaging, landing pages, and social communications
• Develop and deploy automated customer journeys, including AI optimizations, webhook and API-triggered campaigns, to drive registration growth and conversion
• Leverage advanced Braze capabilities (e.g., liquid logic and dynamic content) to implement personalized, scalable messaging
• Collaborate with internal stakeholders (marketing, clinical, product, analytics, engineering, and creative) to design robust audience segmentation, campaign triggers, and technical integrations
• Oversee the communications intake process and maintain a monthly campaign calendar to ensure alignment with business priorities
• Manage vendor relationships and third-party tools, supporting lifecycle marketing initiatives with seamless API integrations
• Implement rigorous A/B testing, QA processes, and performance tracking—monitoring key lifecycle KPIs (registrations, conversion rates, open rates, CTRs, and engagement) to optimize campaigns
• Troubleshoot technical issues, partnering with Clinical, Product, Engineering, and Data teams to resolve integration challenges and ensure data integrity
• Build, maintain, and optimize email templates, landing pages, and integration endpoints to deliver a seamless user experience
• Provide training and technical guidance to internal teams on Braze best practices and leveraging API/webhook integrations
• Additional duties as assigned

Preferred Qualifications

Familiarity with HTML/CSS and other digital marketing technologies is a plus

Benefits

• The compensation range for this position is $115,000-$130,000 annually
• A competitive compensation package in line with leading technology companies
• Opportunity for equity participation
• Unlimited vacation with manager approval
• 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
• 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
• 401k retirement savings plan