CRM Manager

Summary

Join RYZ Labs as a part-time, remote CRM Manager based in LATAM. This role requires a strong understanding of the Braze platform and proven experience in customer relationship management and digital marketing. You will collaborate with the CRM team to design, implement, and optimize targeted marketing campaigns. Responsibilities include using Braze to create automated, personalized campaigns, conducting A/B tests, training team members, analyzing campaign performance, and ensuring data protection compliance. The ideal candidate will have at least two years of Braze experience and strong analytical and communication skills.

Requirements

• Minimum of 2 years of experience with the Braze platform or in a similar digital marketing/CRM role
• Proven experience as a Braze consultant or in a similar role with direct hands-on experience in campaign management using Braze
• Strong understanding of CRM strategies, digital marketing, segmentation, and data analytics
• Excellent analytical skills and the ability to derive meaningful insights from complex data
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously
• Excellent communication and presentation skills
• Familiarity with data protection and privacy laws relevant to digital marketing

Responsibilities

• Collaborate with the CRM team to understand business needs and objectives, translating these into effective Braze campaigns
• Design and implement robust marketing campaigns using the Braze platform, focusing on automation, personalization, and customer journey enhancements
• Conduct A/B tests and other performance tests to improve campaign outcomes
• Train and support team members in using Braze features and best practices
• Analyze campaign performance and provide actionable insights and recommendations to optimize strategies
• Ensure compliance with data protection regulations and best practices in all campaigns