CRM Manager

Summary

Join Slice, a technology and services company dedicated to helping independent pizzerias thrive. We seek a CRM expert to lead the design and implementation of acquisition, activation, and retention campaigns for pizzeria owners. This role requires strategic thinking, hands-on implementation, and analytical skills to create seamless customer experiences. You will develop and execute CRM strategies, optimize campaign performance, and collaborate with various teams. The ideal candidate possesses strong CRM expertise, data analysis skills, and a passion for helping entrepreneurs succeed. Slice offers a comprehensive benefits package, including flexible PTO, excellent health insurance, 401k matching, and a weekly pizza stipend.

Requirements

• 4-5 years relevant experience creating incredible campaigns for incredible businesses
• Experience with Salesforce Marketing Cloud, Braze, and/ or Hubspot
• An eye for detail, accuracy, and the ability to convert a static design to HTML/CSS
• Experience creating responsive, adaptive, and fluid/hybrid emails
• Experience with AMPscript/Liquid Script and SQL
• A "no task is too small" mentality

Responsibilities

• Develop/Execute CRM Strategy
• Creation/execution of custom journeys and automated campaigns, catering to the entire pizzeria owner lifecycle: from initial interest, exploration/education, new customer onboarding, key product adoption and re-engagement initiatives
• Develop KPIs and metrics to measure the success of campaigns
• Analyze customer data and trends to inform business decisions and optimize initiatives
• Conduct A/B testing and implement improvements based on campaign performance
• Partner with sales, product marketing and creative to align CRM activities with broader business objectives
• Experiment, optimize and improve Slices marketing technology stack (example: SFMC, HubSpot, Braze, Chameleon, and Firebase etc.)
• Ensure all CRM databases are of the highest quality possible at all times

Preferred Qualifications

• Get S*^t done mentality
• Customer obsessed
• Loves CRM, Lifecycle Marketing and all things tech
• Data driven & Analytical

Benefits

• Flexible PTO
• Market leading medical, vision and dental insurance
• 401K matching up to 4%
• Personal development and wellness reimbursement/stipend
• Weekly pizza stipend