CRM Marketing Automation Specialist

Summary

Join MOO's CRM team as an experienced email marketer to deliver personalized, omni-channel customer experiences. You will execute email marketing strategies, collaborating with cross-functional teams to plan, create, and optimize campaigns. Responsibilities include managing the full production process, analyzing campaign results, and developing insights-driven initiatives. The ideal candidate possesses strong stakeholder management skills, excellent communication abilities, and experience with marketing automation platforms. This role offers opportunities to improve email marketing efforts, suggest testing strategies, and contribute to CRM operational tasks. MOO provides a supportive and inclusive work environment with various benefits.

Requirements

• The ideal candidate will have previous experience in a marketing role at entry or mid level
• Possesses understanding of email marketing and executing insights-driven marketing campaigns
• Strong stakeholder management experience and a desire to collaborate cross-functionally, as this person will need to work with several other departments
• Excellent oral and written communication skills with the ability to convey marketing plans and results to all levels of the organisation
• Experience creating audience segments and developing marketing campaigns that deliver a targeted message and create brand affinity
• Detail-oriented with a high degree of organisation and accuracy

Responsibilities

• Execute the marketing email strategy for MOO customers through the full production process. This means planning with wider CRM marketing and content teams, assisting with creative briefs, creating campaigns in MOO’s marketing automation software, building audience segments, circulating proofs and collecting feedback from key stakeholders
• Aid in the development of the customer marketing calendar, and forecasting performance based on past campaign results
• Maintain productive cross-functional relationships and manage expectations with various stakeholders in the business
• Measure and summarise campaign results with data available from the marketing automation platform (Braze) and analytics tools such as Tableau and Google Analytics. Provide insightful engagement and revenue analysis, providing learnings that will help inform future strategies
• Study the key variables that impact email and returning customer performance to optimise messaging and segment strategy
• Strive to improve all email marketing efforts while staying abreast of industry best practices and developing technology
• Suggest testing strategies that drive increased conversion, engagement and lifetime value
• Assist in related CRM operational efforts, including copy translations, and maintaining functionality of marketing automation software

Preferred Qualifications

• Experience using BRAZE (Desirable) or another major marketing automation provider (Salesforce Marketing Cloud, Bloomreach, Adobe Campaign, Emarsys, Cordial, Klaviyo, Hubspot, etc.)
• Some HTML experience, able to identify coding issues that may cause rendering problems in emails
• Experience using Braze marketing automation platform

Benefits

• 25 days holiday rising by one day for each year here (for 5 years)
• A matched pension scheme
• MOO’s share option scheme
• Paid parental leave
• Private healthcare
• Life insurance
• A season ticket loan
• A cycle to work scheme
• Flexible work schedules with hybrid and remote working for certain roles as well as a Work From Anywhere program