Customer Marketing Manager

Summary

Join Bridge, a leading B2B SaaS provider of learning management system (LMS) software, as a Marketing Manager to drive retention and cross-sell across our customer base. You will develop and execute customer marketing strategies to drive product adoption, nurture loyalty, and transform satisfied users into advocates. This role requires collaboration with marketing, product, sales, and customer success teams to ensure customer engagement and value maximization. You will leverage your experience in GTM strategies, including in-app messaging, newsletters, communities, loyalty programs, and review generation. The position demands strong analytical skills, experience with CRM and marketing automation platforms, and excellent communication skills. Success in this role will involve developing and implementing multi-channel marketing campaigns, building customer advocacy programs, and creating compelling marketing assets.

Requirements

• Bachelor's degree
• At least five years of experience in marketing, and a least two within a B2B SaaS environment
• Proven experience developing and executing multi-channel marketing strategies
• Demonstrated experience running customer review collection campaigns and transforming testimonials into case studies and other advocacy assets
• Strong collaboration experience partnering effectively with Customer Support and Sales teams
• Excellent written and verbal communication skills, with a knack for translating product features into benefits
• Analytical experience with the ability to track campaign performance and derive actionable insights
• Must have strong experience with CRM (e.g., Salesforce) and marketing automation platforms
• Must have experience with email marketing including building emails and segmenting data

Responsibilities

• Develop, implement, manage and track multi-channel marketing campaigns (e.g., email, in-app messages, webinars, social media, community forums) to promote product features, releases, best practices, cross-sell and educational content to our customer base
• Work alongside the customer empowerment team to identify, recruit, and nurture customer advocates. Develop programs to encourage reviews (e.g., G2, Capterra), create compelling testimonials, and foster a thriving customer community
• Turn customer stories into high-impact marketing assets, including case studies, video testimonials, and success stories that drive new business efforts
• Monitor customer feedback, industry trends, and competitive activities to inform customer marketing strategies and contribute to product development insights
• Measure and report on the effectiveness of customer marketing initiatives, including adoption rates, engagement metrics, advocacy participation, and revenue
• Develop, launch, and lead a customer referral/loyalty program that drives engagement and business growth. Build the business case for investment, outline program goals and KPIs, coordinate cross-functional resources to launch successfully, and manage ongoing operations to ensure continued customer participation and measurable results
• Identify opportunities for events with customer success and sales and work with the events team to promote and drive attendance