Customer Marketing Manager
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G-P
Summary
Join G-P's growing team as a Customer Marketing Manager and play a key role in driving customer engagement, retention, and expansion. Reporting to the Director of Customer Marketing, you will develop and execute customer-facing campaigns, communications, and content. This position requires collaboration with various teams, including Customer Success, Product Marketing, and Content. You will be responsible for building initiatives like a Customer Advisory Board and leveraging customer insights to inform marketing strategies. The ideal candidate possesses 3+ years of experience in customer marketing within a SaaS or technology company and strong writing and communication skills. This role offers competitive compensation and the opportunity to make a global impact.
Requirements
- Experience: 3+ years in customer marketing, lifecycle marketing, or customer engagement in a SaaS or technology company
- Skills: Strong writing and content creation abilities, experience with customer communications and engagement campaigns, and familiarity with marketing automation tools (e.g., Marketo, HubSpot)
- Collaboration: Ability to work cross-functionally with Marketing, Customer Success, and Product teams to drive alignment and execution
- Communication: Excellent written and verbal communication skills, with a deep understanding of how to craft messages that resonate with customers
- Education: Bachelorβs degree in Marketing, Communications, Business, or a related field
Responsibilities
- Support Customer Engagement Programs: Build and manage initiatives like Customer Advisory Board, customer roundtables, and customer-exclusive events to strengthen relationships and drive deeper product usage
- Gather and Leverage Customer Insights: Partner with the Customer Advocacy Manager to identify engaged customers, gather qualitative feedback, and surface success stories that inform marketing strategies
- Enhance Self-Service and Educational Resources: Partner with Content, Product, and Customer Success teams to ensure customers have access to the right guides, videos, and knowledge base materials
- Shape Customer Communications and Content Strategy: Partner with Lifecycle on customer-facing newsletters, product updates, and educational resources to ensure customers stay informed and engaged
- Influence Lifecycle Marketing Campaigns: Collaborate cross-functionally with Lifecycle, Customer Success, and Demand Gen teams to design and implement campaigns that drive onboarding, adoption, retention, and expansion
- Measure and Report Impact: Track engagement and retention metrics, ensuring customer marketing initiatives align with business objectives and deliver measurable value