Customer Marketing Manager

Summary

Join our vibrant marketing team as a strategic and results-oriented Customer Marketing Manager to drive customer-centric marketing initiatives.

Requirements

• Bachelor's degree in marketing, business, or a related field; MBA a plus
• 5+ years of experience in marketing, with a focus on customer marketing or engagement within a B2B environment, preferably in software or technology
• Strong understanding of customer lifecycle management and best practices in customer retention
• Proven ability to develop and execute successful marketing campaigns and create content tailored to customer needs
• Excellent communication and interpersonal skills, with a demonstrated ability to collaborate across diverse teams
• Proficient in HubSpot and Salesforce
• Analytical mindset with the ability to interpret data and make informed, data-driven decisions

Responsibilities

• Create and implement comprehensive customer lifecycle marketing campaigns, including onboarding, retention, and re-engagement initiatives
• Write, edit, and publish compelling content that speaks to our customers’ needs
• Own our customer advocacy program, encouraging happy customers to share their stories and participate in reference and case study opportunities
• Partner with sales, product management, and customer success teams to align marketing strategies with customer needs and business objectives
• Monitor and analyze the effectiveness of customer marketing initiatives, utilizing data-driven insights to optimize strategies and report on key performance indicators
• Plan and execute customer-focused events and webinars that foster community engagement and showcase our latest product innovations