Remote Customer Marketing Manager

Summary

Join Sprout's Marketing team to empower and inspire customers, driving business growth. As a Customer Marketing Manager, develop strategies for onboarding, adoption, and retention initiatives, leveraging customer insights and data-driven approaches.

Requirements

• 8+ years of relevant marketing experience
• 5+ years of experience in customer marketing, onboarding, or a related field
• Proven ability to develop and manage marketing programs that drive adoption, retention, and engagement
• Experience collaborating with cross-functional teams in a fast-paced, SaaS or B2B tech environment
• Excellent communication and storytelling skills
• High attention to detail and project management skills

Responsibilities

• Own and execute customer onboarding programs
• Drive customer adoption and retention by developing strategies that encourage engagement with key product features
• Collaborate with cross-functional teams to optimize the customer experience across the entire lifecycle
• Leverage customer insights to inform and refine onboarding and retention programs
• Create campaigns that celebrate customer milestones, including achievements, product usage anniversaries, and success stories
• Analyze program performance and adjust strategies based on insights

Benefits

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance, like flexible paid time off and parental leave program
• High-quality and well-maintained equipment—your computer will never prevent you from doing your best
• Wellness initiatives to ensure both health and mental well-being of our team
• Ongoing education and development opportunities via Grow@Sprout program