Tebra is hiring a
Customer Marketing Manager

Summary

Tebra is seeking a Customer Marketing Manager to develop and execute strategies for engaging, retaining, and advocating for customers. The role involves working closely with cross-functional teams, developing customer communication strategies, creating educational content, designing engagement programs, monitoring engagement metrics, and more. The ideal candidate has a customer-centric mindset, excellent communication skills, data analysis abilities, and experience in marketing automation tools.

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 3+ years of experience in customer marketing or a similar role, preferably at SaaS companies
• Experience in lead generation, marketing campaigns, and event promotion
• Strong problem-solving, prioritization, and multitasking skills
• Experience with marketing automation tools and CRM systems. Marketo, Intercom, and Salesforce preferred
• Strong project management skills and attention to detail
• Experience hosting live and on-demand events. GoToWebinar proficiency is a plus

Responsibilities

• Develop and manage customer communication strategies across multiple channels
• Create customer newsletters, product updates, and educational content
• Design and execute customer engagement programs like webinars, user groups, and events
• Monitor and analyze engagement metrics to improve programs
• Develop automated lifecycle touchpoints to boost product adoption and reduce churn
• Collaborate with Product, Sales, Customer Support, and Account Management to align marketing initiatives
• Advocate for the customer within the organization to influence product and service improvements
• Plan, execute, and measure customer cross-sell and expansion initiatives
• Use marketing automation tools for customer segmentation and targeted campaigns
• Conduct surveys and gather feedback to understand customer satisfaction
• Analyze customer data to identify growth opportunities
• Work with Marketing leadership on customer advocacy programs, including testimonials, advisory boards, and case studies
• Provide editorial support for Tebra’s Customer Community and promote events and content
• Build and maintain relationships with key customers to turn them into brand advocates

Preferred Qualifications

Demonstrated aptitude in facilitating emergency communications