Vercel is hiring a
Customer Marketing Manager

Summary

The job description is for a Customer Marketing Manager at Vercel who will develop and execute customer marketing strategies to drive activation, retention, and expansion. The candidate should have experience in customer marketing, proficiency in Salesforce CRM, marketing automation platforms, and analytics tools, and strong interpersonal skills.

Requirements

• Minimum of 2 years in customer marketing, lifecycle marketing, retention, and customer success roles, preferably in a tech or startup environment
• Strong understanding of the developer ecosystem, including knowledge of programming languages, software development practices, and developer tools
• Proficiency in Salesforce CRM, marketing automation platforms, and analytics tools
• Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions. Expert proficiency in Excel/Google Sheets is required, R, Python, and/or SQL proficiency preferred
• Strong interpersonal skills with the ability to collaborate, communicate, and project manage across teams. Previous customer-facing work is a plus
• Strong project management and organizational skills with a demonstrated ability to adhere to design and project workflows, ensuring consistency and quality in all work
• Self-motivated and able to work independently, as well as collaboratively in a fast-paced, startup environment

Responsibilities

• Develop and execute customer marketing strategies to drive activation, retention, and expansion for existing customers
• Analyze customer data to identify patterns, trends, and opportunities to segment and personalize marketing campaigns for maximum impact
• Collaborate with cross-functional teams (Sales, Product, Support) to provide customer insights and align on customer-focused initiatives
• Manage customer communication channels for customer marketing campaigns, including email, in-app messages, webinars, and events
• Create and maintain customer journey maps to ensure that marketing strategies are aligned with the customer's needs and expectations
• Continuously monitor, analyze, and report on the performance of customer marketing initiatives, using findings to refine and optimize future campaigns

Benefits

• Great compensation package and stock options
• Inclusive Healthcare Package
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills
• Flexible Time Off - Flexible vacation policy with a recommended 4-weeks per year, and paid holidays
• Remote Friendly - Work with teammates from different time zones across the globe
• The company will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed