Director of Demand Generation

Summary

Join Vercel as their Director of Demand Generation and lead the development and execution of programs targeting prospective and current buyers. You will build integrated marketing campaigns, optimize the funnel, accelerate product-led sales, and manage automated outbound efforts to increase conversions and generate pipeline globally. This role requires collaboration with sales and customer success leadership, strategic thinking, data analysis, and a proven track record of success in a high-growth startup environment. You will own the demand funnel analysis, ensuring alignment with sales and reporting on key performance indicators. The ideal candidate possesses deep understanding of the developer ecosystem and strong leadership skills. Vercel offers a competitive compensation package, inclusive healthcare, flexible time off, remote work options, and professional development opportunities.

Requirements

• Deep understanding of the developer ecosystem and the frontend development landscape
• 8+ years of experience in B2B SaaS marketing, with a proven track record of success in leading and scaling high-performing teams
• Exceptional leadership, communication, and interpersonal skills, with the ability to inspire and motivate teams
• Data-driven and analytical mindset, with a strong understanding of marketing analytics and ROI measurement
• Strong MOPs understanding
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines

Responsibilities

• Collaborate with leaders on GTM strategy. Align with Sales and Customer Success Leadership on priorities and develop the strategy, planning and execution of Vercel’s integrated demand generation model, budget and plan to hit quarterly pipeline within our ICP. This includes tight coordination of inbound, product-led, and outbound outreach pre and post programs to maximize pipeline creation
• Ship quality developer-focused integrated campaigns
• Work with Product Marketing, Brand Marketing, Sales, and Customer Success to strategize and ship integrated campaigns through a results-driven approach, both in existing channels and by experimenting with new channels/techniques, that support enterprise pipeline goals
• Conversion Rate Optimization
• Own objectives across the marketing funnel—Inquiry to SQO to Closed Won—track and optimize performance at each stage in the funnel, and create a predictable demand generation engine. You must be fluent in inbound and product-led sales optimization strategies to accelerate pipeline generation efforts
• Build end-to-end funnel programs that convert
• Push our communications to the next level using data-driven decision making and creativity. You'll identify the most effective channel, marketing message, value proposition, materials, and call to action for specific personas and target segments
• Partner with Analytics & MOPs to build for scale
• Partner with Analytics & RevOps teams on developing and tracking key metrics including marketing performance measurement, budgeting, strategic planning, process definition, and marketing systems/data
• Own the demand funnel analysis
• You will live and breathe our enterprise demand funnel—diagnosing pipeline generation issues and proactively solving them. You will also be the face of marketing enterprise pipeline reporting to the GTM—requiring you to define KPIS and implement measurement, analysis, benchmarking and reporting methods to gauge success
• Alignment with Sales Ensure highly productive relationship with Sales, forging exemplary communication and aligning on campaign and target account strategy—we are the same team

Preferred Qualifications

Passion for open source (bonus if Next.js) and a deep understanding of the Vercel platform and its value proposition

Benefits

• Great compensation package and stock options
• Inclusive Healthcare Package
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills
• Flexible Time Off - Flexible vacation policy with a recommended 4-weeks per year, and paid holidays
• Remote Friendly - Work with teammates from different time zones across the globe
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed