Demand Generation Manager

Summary

Join Sutherland Bulgaria as a Demand Generation Manager to drive the success of integrated marketing efforts, plan and execute marketing campaigns, and contribute to company targets and pipeline growth.

Requirements

• 5+ years of experience in B2B demand generation, account-based marketing, or campaign management
• Demonstrated expertise in developing creative campaigns and executing various marketing channels
• Excellent multilevel communication and interpersonal skills
• An analytical and data-driven mindset, comfortable using analytics to measure every aspect of the conversion funnel and report on performance
• Strong organization and time management skills
• Ability to apply business acumen combined with results driven attitude

Responsibilities

• Plan, craft, execute, and manage marketing campaigns aimed at increasing awareness, generating qualified leads, and nurturing target accounts to a state of sales readiness
• Project manage the execution of campaigns, identify roles and dependencies, manage timelines, and facilitate cross-functional planning to ensure seamless execution
• Oversee various program types and define campaign objectives, target audiences, and strategies while managing the campaigns to achieve expected ROI outcomes
• Work closely with internal teams and external agencies to effectively execute campaigns, fostering productive relationships to drive success
• Research and recommend creative and innovative campaign tactics and experiences based on the program format and budget, ensuring campaigns remain fresh and impactful
• Utilize insights from Marketing Operations to report on campaign performance, progress, and key learnings, identifying opportunities for optimization and further impact on the business

Benefits

• Competitive salary according to the job market
• Join a recognized market international market leader and enrich your CV by working for renowned worldwide brands
• An ambitious company culture, encouraging internal promotions and professional development
• Excellent social benefits package
• Top-notch on-the-job training
• Team Building and social activities, participation in voluntary work, charity causes and more!