Demand Generation Lead

Summary

Join Woolf, a leading higher education company, as a Demand Generation Lead (Independent Contractor) and own the execution of our organic growth strategy. You will design and implement account-based marketing (ABM) campaigns, forge strategic partnerships, and create engaging webinars and events to attract qualified leads. Collaborate closely with the sales team to convert marketing engagement into qualified meetings and optimize lead capture mechanisms. Track key performance metrics and demonstrate a data-driven approach to building and scaling successful strategies. This role requires 8+ years of B2B demand generation experience in high-growth environments and a proven track record of generating sales opportunities through organic channels. Woolf offers a competitive compensation and the flexibility of remote work.

Requirements

• 8+ years of experience in B2B demand generation, ideally in high-growth or startup environments
• A proven track record of generating high-quality sales opportunities through organic and non-paid channels
• Hands-on experience with ABM tools, content creation, and event strategy
• Deep understanding of the B2B buyer journey and how to move prospects through the funnel organically
• Highly data-driven and results-oriented, with the ability to test, build and scale what works
• Must be able to work hours that align with Woolf's marketing team in EST: +/-3 hours from EST time zone

Responsibilities

• Own and execute Woolf’s organic demand generation strategy
• Design and run account-based marketing (ABM) campaigns targeting unacrredited colleges, bootcamps, MBA providers
• Identify and launch strategic partnerships to co-market or co-host initiatives
• Plan and run webinars, virtual events, and roundtables that attract and egage qualified leads
• Collaborate closely with sales to convert marketing engagement into qualified meetings
• Build and optimize lead capture mechanisms and nurture flows that turn brand awareness into actionable interest
• Track and optimize key performance metrics, including SQLs, conversion rates, and CAC

Benefits

• Competitive Compensation
• Remote Flexibility: Work from anywhere with a schedule that fits your lifestyle
• Growth Potential: Join a fast-growing company with opportunities to expand your role
• Innovative Culture: Be part of a mission-driven team backed by top investors