Demand Generation Manager

Summary

Join Motus as their Demand Generation Manager to spearhead awareness, engagement, and pipeline development for key target markets. You will be responsible for developing and executing integrated marketing programs, managing budgets, and collaborating with cross-functional teams. The ideal candidate possesses 4-6 years of experience in demand generation, paid digital marketing, or integrated campaign development, along with a data-driven approach and excellent communication skills. Motus offers a competitive salary ($112,000-$130,000), comprehensive benefits, and a supportive work environment. This role involves defining demand generation strategies, leading campaign execution, managing leads, and optimizing marketing spend. Success in this position requires strong analytical skills and collaboration with sales and other teams.

Requirements

• Bachelor’s Degree preferably in Marketing or a related discipline, MBA a plus
• 4-6 years of marketing experience in demand generation, paid digital marketing, or integrated campaign development
• Hands-on experience running a variety of demand generation approaches and channels; deep expertise in digital/paid advertising
• Data-driven and analytical approach to making business decisions
• Excellent written and verbal communication skills: the ability to speak clearly and knowledgeably to a diverse range of audiences

Responsibilities

• Define demand generation strategy and approaches, in close collaboration with partners across the go-to-market teams
• Lead the design, execution, and implementation of demand generation campaigns that increase engagement and opportunity creation within target market segments
• Manage and monitor the flow of leads from marketing to sales in partnership with marketing operations
• Manage legal process for new marketing program contracts
• Plan budget and conduct ongoing budget reconciliations; monitor spend and suggest areas of improvement/investment
• Own campaign creation and launch with Marketing Ops – ensure proper campaign scoring, QA and reporting
• Lead and optimize our external marketing agencies as an extension of our internal team
• Partner with the sales team to define and implement processes for MQL follow-up
• Work with marketing operations to measure and report on performance of all marketing campaigns and assess against goals
• Identify trends and insights from our data, and then optimize spend and performance based on your findings
• Partner with our Account Management and Customer Success teams to support expansion initiatives

Preferred Qualifications

Experience with enterprise technology products a plus!

Benefits

• Medical Insurance, Dental Insurance, Vision Insurance (effective day one)
• Open Paid Time Off
• Flexible Spending Accounts & Health Savings Accounts
• Motus-Fidelity 401K Plan
• Company-paid Short/Long-term Disability & Basic Life Insurance Plans
• Family Planning and Parenting Support Benefits through Maven
• Support your mental, physical, professional and financial well-being through coaching and clinical therapy with Modern Health
• $1000 Home Office Reimbursement Program
• $2000 Internal Referral Program
• WorkAnywhere Reimbursement of Internet and Cellular Costs
• 16 weeks maternity and adoption leave
• 8 weeks paternity leave