Bankjoy is hiring a
Demand Generation Manager

Summary

The job is for a Demand Generation Manager at Bankjoy, a Y Combinator and Bessemer Venture Partner backed FinTech startup that provides digital banking solutions. The role involves driving growth and expanding market reach for white-label online banking solutions, developing and executing multi-channel marketing campaigns, collaborating with the sales team, managing marketing automation platforms, staying current with industry trends, and having a Bachelor's degree in Marketing, Business, or related field with 3+ years of experience in B2B marketing.

Requirements

• Bachelor's degree in Marketing, Business, or related field
• 3+ years of experience in B2B marketing, preferably in the fintech or banking industry
• Proven track record in developing and executing demand generation strategies that drive leads and revenue growth
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions
• Excellent written and verbal communication skills
• Experience with marketing automation tools (ie., HubSpot,) and CRM systems (ie., Salesforce)

Responsibilities

• Develop and implement demand generation strategies to drive awareness and generate leads through various channels
• Create and leverage compelling content for lead generation efforts
• Collaborate with the sales team to align marketing and sales strategies, optimize lead handoff processes, and track lead conversion rates
• Analyze campaign performance metrics, conduct A/B tests, and use data-driven insights to optimize campaigns for better ROI
• Manage the marketing automation platform (HubSpot) and CRM system (Salesforce) to track lead flow, segment audiences, and execute targeted campaigns
• Stay current with industry trends, competitive landscape, and customer insights to identify new opportunities for demand generation

Benefits

• A fast-paced and collaborative environment
• Competitive compensation
• Stock options at a well-funded startup
• 100% medical, dental and vision coverage for you and 50% for your family on our base plans (US Employees & Canadian Employees)
• 401(k) plan with 4% company matching (US Employees)
• 4 weeks PTO and 5 health days
• 18 holidays
• Performance-based bonuses (US & Canadian Employees)
• Remote first culture
• Equal Employment Opportunities at Bankjoy