Medely is hiring a
Demand Generation Manager

Summary

The job description is for a Demand Generation Manager at Medely, a high-growth healthcare technology company. This role will shape demand generation strategies, work cross-functionally with sales and clinical operations teams, and drive acquisition growth of new medical facilities and nursing professionals.

Requirements

• 5-7 years experience working with lead generation channels
• Experience with awareness, account-based marketing, and performance marketing channels
• Strong grasp of marketing metrics and the ability to align projects with our goals and OKRs
• Independent, strong project management skills, and ability to effectively prioritize work in a high-growth environment

Responsibilities

• Own Medely’s demand generation program across both the facility acquisition and nurse recruiting sides of the marketplace
• Own the demand generation funnel including awareness, account-based marketing, and performance marketing programs (including Google, Facebook, email marketing, content campaigns, SEO etc.)
• Own lead generation flows including landing pages and flows to the sales teams, including testing and optimization
• Build tests and optimize programs for spend in our paid channels
• Align advertising messaging across our funnel with our brand pillars and test into high performing messaging
• Test new acquisition channels for both facilities and pros, including digital, out of home, partnerships, content, and non-traditional methods
• Work closely with our agency partners to manage campaigns, outcomes, and reporting
• Expand our current efforts into new markets around the country
• Responsible for results and reporting on our acquisition KPIs

Preferred Qualifications

• Startup experience and/or public company experience is a plus
• Excellent communication skills, both oral and written
• Calm under pressure, moves quickly, ability to work with unknowns
• Working knowledge of Marketo, Intercom, Salesforce and BI tools

Benefits

• Competitive Compensation: Based on experience and performance
• Long-term Incentives: 401k
• Healthcare Benefits: Full suite of benefits including medical, dental, and vision insurance
• Flexibility: We believe that work/life balance is important, so we offer twenty days of Paid Time Off and eleven paid holidays
• Paid parental leave
• Purpose: Join a growing mission-oriented startup that is modernizing the healthcare industry nationally!
• Ownership: Drive meaningful business impact on a team you’ll help build and define!
• Remote: Work in a digital environment with all the tools to achieve your work as though you were in the office!