Demand Generation Manager

Summary

Join Constructor's dynamic marketing team as a highly motivated Demand Generation Manager (US). This role centers on driving demand and pipeline growth within enterprise retail accounts across key verticals. You will execute paid search, paid social, email marketing, and webinar campaigns to attract and convert ideal customer profiles. Responsibilities include strategy development, campaign execution, collaboration, and data-driven optimization. The ideal candidate possesses extensive B2B demand generation experience and strong analytical skills. Constructor offers a competitive compensation package, unlimited vacation, remote work options, and various employee benefits.

Requirements

• 3-5+ years of experience in B2B demand generation or growth marketing, preferably in retail tech, eCommerce, or SaaS
• Hands-on experience managing paid media campaigns (Google Ads, LinkedIn Ads), marketing automation tools, CRM (Salesforce)
• Proven track record in driving pipeline and revenue growth through multichannel demand generation strategies
• Strong analytical mindset with the ability to interpret data, optimize campaigns, and present insights to stakeholders
• Excellent project management skills, with the ability to handle multiple initiatives in a fast-paced environment
• Exceptional communication and collaboration skills, working cross-functionally with sales, product, and operations teams

Responsibilities

• Define and refine target audience segments within enterprise retail, leveraging data-driven insights
• Develop and execute multi-channel demand generation programs to generate high-quality pipeline
• Identify and implement new demand generation tactics to accelerate lead-to-opportunity conversion rates
• Plan, execute, and optimize Google Ads and LinkedIn Ads campaigns to drive brand awareness and high-quality conversions
• Create and manage email marketing campaigns to nurture prospects through the funnel
• Develop and execute webinars that engage target accounts and drive lead generation
• Partner with content and creative teams to develop high-impact campaign messaging and assets tailored to different buyer personas and funnel stages
• Manage marketing automation platforms to execute and optimize demand generation campaigns
• Work closely with SDR, Product, and Revenue Operations to align demand generation efforts with business goals
• Collaborate with Constructor’s paid agency to set up campaigns, track KPIs, optimize spend to accelerate conversions and pipeline generation
• Collaborate with marketing operations to improve lead scoring, attribution, and campaign performance tracking
• Continuously analyze campaign performance tracking Leads, QCs and key pipeline metrics
• Utilize marketing analytics tools to track and optimize campaign effectiveness
• Conduct A/B testing across email, ad copy, landing pages, and creative assets to improve conversion rates

Benefits

• Unlimited vacation time -we strongly encourage all of our employees take at least 3 weeks per year
• A competitive compensation package including stock options
• Fully remote team - choose where you live
• Work from home stipend! We want you to have the resources you need to set up your home office
• Apple laptops provided for new employees
• Training and development budget for every employee, refreshed each year
• Parental leave for qualified employees