Shipium is hiring a
Demand Generation Marketing Lead, Remote - United States

Summary

The Demand Gen Lead position at Shipium is a digital marketing role focused on driving lead generation and pipeline growth for the company. The role requires 4 years of relevant experience in B2B SaaS organizations, strong understanding of system-level technology, APIs, and data management, and a Bachelor's degree in Marketing, Business, or a related field.

Requirements

• Educational Background: Bachelor’s degree in Marketing, Business, or a related field
• Experience: Minimum of 4 years of relevant experience in general marketing or digital marketing within a B2B SaaS organization
• Technical Proficiency: Strong understanding of system-level technology, APIs, and data management

Responsibilities

• Develop & Implement Campaigns: Create and execute multi-channel digital marketing strategies across paid advertising (PPC, social media ads), organic social media, email marketing, and content marketing
• Identify Key Decision-Makers: Research and pinpoint key decision-makers within enterprise and mid-market businesses, and verticals such as retail, 3PLs, B2B, and healthcare
• Craft Tailored Content: Develop compelling messaging and content specifically designed to resonate with each target audience
• Content Creation: Produce impactful content including blog posts, social media updates, landing pages, and other materials to drive lead generation and conversions
• Marketing Automation & Campaign Execution: Use marketing automation tools to streamline campaign execution and enhance lead nurturing processes
• Social Media Campaigns: Develop and manage social media campaigns to boost brand awareness and engagement, focusing on LinkedIn with potential expansion to other platforms
• Market Segmentation & CRM Management: Conduct market segmentation to build and maintain lists of Ideal Customer Profiles (ICPs) in HubSpot and Salesforce
• Update CRM Databases: Cross-reference industry lists, trade show attendees, and other lead sources to update Salesforce and internal CRM systems for targeted campaign execution
• Email Campaigns: Design and send email campaigns to generate leads, nurture prospects, and increase customer engagement
• Performance Tracking & Reporting: Monitor and evaluate campaign performance across all channels using analytics tools. Prepare reports and presentations to communicate results and identify improvement opportunities
• Stakeholder Communication: Regularly update stakeholders on campaign progress, challenges, and opportunities, providing visibility into successful strategies and areas needing adjustment
• Collaboration with Sales Team: Work closely with the sales team to facilitate effective lead handoff and qualification processes
• Industry Trends & Best Practices: Keep up with the latest B2B marketing trends and best practices to ensure strategies remain relevant and effective
• Event Planning & Public Relations Support: Assist with planning and executing events, and public relations efforts, and attend trade shows and conferences as needed

Preferred Qualifications

Early-Stage Startup Experience: While not required, experience in a similar early-stage startup environment is advantageous

Benefits

• Full medical, dental & vision coverage (with 50% coverage for dependents)
• Optional life insurance and long-term disability coverage
• 401(k) retirement plan
• Fully remote work-from-home options in 21* states
• 8 paid weeks of parental leave
• 12 paid holidays annually
• Self-managed vacation time, sick & safety leave, and volunteer time off