Magical is hiring a
Demand Generation Lead

Summary

We're seeking a highly motivated and results-driven Demand Generation Lead to join our dynamic marketing team at Magical. The ideal candidate will have a proven track record of developing and executing successful demand generation strategies that generate high-quality leads and drive customer engagement.

Requirements

• At least 5 years of experience in demand generation, preferably in a B2B environment
• Proven track record of planning and executing successful demand generation campaigns
• Strong analytical skills with the ability to gather and interpret data to inform marketing strategies
• Proficient in marketing automation software and CRM systems
• Excellent written and verbal communication skills
• Ability to work in a fast-paced environment and manage multiple projects simultaneously
• High level of creativity and innovation
• Strong organizational and project management skills
• Team player with the ability to collaborate across departments and levels of the organization

Responsibilities

• Develop and execute comprehensive demand generation strategies aligned with Magical's target customer segments and business objectives
• Oversee and optimize performance across various demand generation channels, including events, content marketing, performance marketing, sponsorships, and more
• Own and manage Magical's lifecycle marketing program by developing journeys and writing emails for various stages of the customer journey
• Collaborate effectively with marketing, sales, and product development teams to ensure alignment and achieve company goals
• Develop and implement targeted lead generation programs, such as webinars and events, to drive qualified leads into the sales pipeline
• Conduct in-depth market research to identify customer needs, preferences, and industry trends
• Track and analyze key performance metrics to measure campaign success and identify areas for improvement

Preferred Qualifications

Experience at early stage company (preferred)

Benefits

• Competitive salary and equity to reward your awesome skills
• Epic team adventures (Past trips: Iceland, Lisbon, Dominican Republic, Mexico)
• Unlimited PTO (because burnout is not in our vocabulary)
• Annual wellness credit to keep you healthy and happy
• Productivity stipend to supercharge your work setup