Demand Generation Marketing Expert

Summary

Join ReSource Pro's Marketing Team as a Demand Gen/Growth Marketing Expert! This highly collaborative role focuses on developing, executing, and analyzing multi-channel marketing campaigns to drive revenue growth. You will manage campaign assets, collaborate with cross-functional teams, and report on key metrics. In this role, you'll leverage your expertise in digital marketing and demand generation to achieve strategic growth objectives. The position offers a competitive salary, comprehensive benefits, and opportunities for professional development. This is a remote position with a salary range of $62,605 - $110,000, depending on location.

Requirements

• 7-10 years of experience with B2B Growth Marketing
• 5+ years of experience managing and executing growth/demand generation campaigns
• Experience utilizing Marketo/Pardot, Salesforce, Google suite, SEMrush, and Figma, or similar program required

Responsibilities

• Produce, manage, and execute marketing campaigns across multiple channels including PR, digital, events, email, paid media etc
• Support vertical leads and ABM manager with campaign best practices and channel strategies, identifying opportunities to weave campaigns together across channels and meet revenue targets
• Translate strategies identified by leadership across marketing and revenue to create and manage campaigns, ensuring execution and results aligns with established goals
• Collaborate with marketing and revenue operations teams to measure and report on key metrics from all campaigns and activities, identifying wins, loses, and opportunities for improvement
• Analyze campaigns including any component that is customer facing and ensure any singular channel campaign strategy is developed into an over-arching theme/message – hitting on multiple channels
• Project management of all campaigns and growth initiatives, and ensure teams are activated across marketing to effectively meet deadlines and meet KPIs
• Manage cross-functional campaign communication, ensuring understanding of activities in market and the impacts toward KPIs are clear and concise
• Effectively lead in campaign and demand best practices through collaboration process with internal teams on activities related to driving revenue and growth goals of ReSource Pro
• Establish best practices, ideas, and executional alignment to enhance growth strategies using marketing campaigns
• Collaborate with internal and external teams to develop, monitor, and improve strategic marketing initiatives
• Support in development of competitor analysis, customer testimonials, and other items needed to effectively execute growth initiatives

Preferred Qualifications

Insurance industry experience a plus

Benefits

• 100% paid Employee Healthcare on Day 1
• Eligible for all medical, dental, and vision benefits on Day 1
• 401k with employer match, vested on Day 1
• Healthy work-life balance with normal workday hours
• Generous PTO plan with paid holidays + floating holidays
• Development and Growth opportunities
• Opportunity to contribute to the future of an expanding, global organization
• Annual bonus eligibility