Digital Marketing Manager

Summary

Join Bitcoin Depot, the world’s leading cryptocurrency ATM network, as their new Digital Marketing Manager (DMM)! Reporting to the Director of Marketing, you will be responsible for managing the company’s B2C Paid Media/Google Ads campaigns and strategy, maintaining the online presence, and overseeing digital marketing campaigns. This role requires hands-on experience updating websites, improving SEO rankings, and conducting A/B testing. A strong understanding of marketing tools and automation platforms is essential. If you are a goal-oriented, experienced digital marketer with a passion for cryptocurrency, this is the perfect opportunity for you. Bitcoin Depot is an award-winning company, trading on the NASDAQ, offering a dynamic and expanding work environment.

Requirements

• Bachelor’s degree in marketing, business, data science or a related field
• 8 + years of related experience in a fast-paced working environment
• Strong data analysis experience to include advanced Excel skills and in-depth understanding of ROI
• Expert level experience in Google Ads, Google Search Console, Google My Business, Google Analytics, Data Studio or equivalent tools
• Wordpress or other CMS experience
• Proficiency with JavaScript, CSS, and/or HTML
• Strong work ethic (a “That’s not my job.” attitude will not work at Bitcoin Depot.)

Responsibilities

• Directly manage our Google Ads strategy and campaigns. Manage a multi-million dollar annual budget
• Direct the operations of our strategy and campaigns of Meta, Twitter, Linkedin and other relevant paid media platforms
• Build, update and manage the company’s website and other web properties. Manage external agencies and relationships with IT in obtaining infrastructure support
• Plan and execute multiple concurrent outbound marketing automation campaigns
• Optimize landing pages and user funnels
• Continuously benchmark and evaluate our SEO performance against competitors and our own historical performance. Drive improvements in our rankings
• Brainstore new and creative growth strategies
• Utilize strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touch points
• Identify trends and insights, and optimize spend and performance based on the insights
• Measure and report performance on all digital campaigns and assess against goals (ROI and KPIs)
• Assist in the development of internal processes that improves Marketing output
• Advises and assists the PPC/Adwords manager or Social Media managers as needed

Preferred Qualifications

• Experience with Microsoft Office, Google Suite, and Slack
• SQL, Power BI or Tableau experience
• Experience managing vendor partner relationships
• Excellent writing and presentation skills
• Experience with SalesForce Marketing Cloud or similar platforms

Benefits

• 401K Matching
• Health benefits offered with a company contribution towards premiums
• Paid wellness membership
• Equity
• Paid time off & holidays
• Annual in-person team building events
• Virtual team building events
• Remote first environment